Kia To Present NBA Draft

The National Basketball Association (NBA) and Kia Motors America (KMA) announced today that the league's official automotive partner will serve as the presenting partner of the 2011 NBA Draft, to be held at Prudential Center later in the month. The automaker will be prominently featured throughout the arena and stage set up, during the live telecast, and throughout NBA Draft coverage on NBA ...

Moore: EA Could Lose $80 M From NFL Lockout

Peter Moore, president of Electronic Arts Inc.'s EA Sports, talked to Bloomberg at the the Electronic Entertainment Expo and explained how a complete loss of the NFL season could mean a loss of 35% or $80 million in gross revenue due to its negative impact on the Madden franchise. Here's Michele Steele breaking it down.. (function (){var a=document.createElement("script");a.defer="true";...

New York Yankees Secure Solar Partner

One of the the world largest solar companies has become an official sponsor of the New York Yankees. Canadian Solar, which is already a sponsor of MLB's San Francisco Giants and the NHL's San Jose Sharks, develops and markets solar power products in Canada and internationally. Terms of the Yankees deal were not released. "Canadian Solar is proud to become an official sponsor of the iconic Ne...

The Nine Things Sponsors Care About Most

A survey of 300 sponsorship decision makers, by Dallas-based Omicom agency, The Marketing Arm, is the foundation for a new product called the Sports Property Index which aims to help brands more objectively evaluate sports properties across nine different attributes that were deemed most important. The data used to evaluate properties across these attributes was initially seeded into the databa...

ESPN Folds Poker Programming After Sponsors Indicted

In response to the U.S. indictment on many of the gambling websites that sponsor its largest televised tournaments, ESPN has announced it will not only drop their advertising, but it will go one step further and remove its lineup of poker programming. “We are aware of the indictment only through what has been announced publicly,” ESPN said yesterday in a statement obtained by Bloomberg. “For ...

Dollywood Finds Perfect Fit For New Ride

Tennessee Farmers Cooperative (Co-op) has agreed to be a major sponsor of Dollywood’s newest thrill ride, Barnstormer. In advance of the Spring season, Park officials offered Co-op the opportunity to have its name and logo included on signage, apparel, and promotional items associated with this new ride. “Dollywood was looking for a partner that made sense to be included in a farm-themed ride...

Phillies Sign Official Bridal-Engagement Sponsor

The Philadelphia Phillies have crafted an official sponsorship out of bridal engagements at Citizens Bank Park and a local jewelry retailer, Benari Jewelers, has accepted the offer. Jckonline writes "The sponsorship is in correlation with specially-priced engagement packages offered by the Phillies that includes a live broadcast of the proposal on PhanaVision and the left field video board, f...

Bike-Share Coming to Boston, $1.5 M in Sponsorships Already Secured

Consistently hailed as one of the least bike-friendly cities in the country, Boston officials are out to change its reputation. The Boston Globe writes "that Hubway, will open in July with 600 bicycles and 61 stations in the city.... About a dozen corporate, hospital, and university sponsors have contributed $1.5 million, led by $600,000 from New Balance." Bike sharing programs have been widel...

Padres Attach 88-Foot TaylorMade Golf Club To Foul Pole

A giant TaylorMade golf club made its debut at Thursday night's Padres game at Petco Park. The 88-foot tall replica club is attached to the right-field foul pole in fair territory. It’s the result of a three-year advertising agreement between the Padres and Carlsbad-based TaylorMade Golf. This video by TaylorMade shows how they did it: Read more on the TaylorMade-Padres deal from the San Di...

Illinois Becomes First Big Ten School To Launch Affinity Energy Product

Following in the footsteps of several Texas schools, the University of Illinois to launch a co-branded retail energy product, in conjunction with Dallas-based Champion Energy. Fans will be able support both the University of Illinois and the Fighting Illini from their homes and businesses; simply by paying their electricity bill. Proceeds from this partnership will support the University of Ill...