Sponsorships Are A Marathon - Not A Sprint - In Boston

While most properties are scrapping for renewals of any length, how has the Boston Marathon managed to secure sponsors like John Hancock and Adidas, through 2024 and 2023 respectively? TheStreet.com today takes an in-depth look at the critical role that sponsors play in putting on one of the world's oldest annual marathon and how the event ensures the longevity of corporate partnerships. Acco...

Amica Insurance Renews Commitment to Running

Amica Insurance has extended its title sponsorships of the Amica Marathon in Newport, Rhode Island, and the Amica Insurance Seattle Marathon in Seattle, Washington. With the renewals, both sponsorships will run through 2016. "Amica is thrilled to announce its new five-year partnerships with these two races, especially given the success of the past events," said Julie Montalbano, sponsorship s...

Fierce Competition In Forex Leads To New Sponsorship Deals

FxPro has signed an agreement to be the main sponsor of AS Monaco FC, in a deal that will include prominent branding on the team shirt and around the club’s historic stadium. The Forex trading platform may have freed up some budget to do the deal when it recently declined to exercise an option in their sponsorship contract with football team, Aston Villa, said to have been worth £3.5 million-a-...

Royal Bank of Canada Close To Taking Heritage Title?

Despite a great weekend of golf at The Heritage, PGA Tour and tournament officials have made no secret of the fact that without a title sponsor to replace Verizon, the Hilton Head fixture is in serious jeopardy for 2012. Throughout the weekend, the rumored front runners were said to be AFLAC and The Royal Bank of Canada. Now comes word that a deal with RBC is imminent. Golf Digest ran a repor...

Kings' Ransom

According to Sacramento's ABC News10, the NBA fact finding committee will meet directly with local Sacramento companies that have pledged more than $10 million in sponsorship in a campaign to keep the Kings from relocating to Anaheim. The sponsors, reportedly, will be asked to make deposits within 30 days of the meeting. The major sponsors that have made commitments are major sponsors are Env...

Rolex Named Official Timekeeper of Asian Tour

Rolex has been named the Official Timekeeper of the Asian Tour, the official sanctioning body for professional golf in Asia. The official relationship build on the watchmaker's sponsorship of golf, which includes several co-sanctioned Asian Tour events (CIMB Asia Pacific Classic, Barclays Singapore Open, Avantha Masters), the World Golf Championships, PGA Tour and The European Tour. Rolex has...

Brown-Forman Signs Biggest Tequila Sponsorship To Date

Sponsorship in the tequila category shows no signs of slowing down, as today Brown-Forman tequila brand, el Jimador, announced a new multi-million dollar, four-year deal with Major League Soccer, making the company the official tequila sponsor of Major League Soccer (MLS), U.S. Soccer and the U.S. Men’s and Women’s National Teams, and the Mexican National Team’s annual tour of the United State...

Six Sponsorship Takeaways From Morgan Spurlock's Greatest Move Ever Sold

Morgan Spurlock's new film, POM Wonderful Presents: The Greatest Movie Ever Sold, is out today, and I urge you to check it out. It's hilarious and lots of fun to watch (see my full review). And there are so many lessons to be learned about sponsorship, if you're new to the medium, as either a buyer or seller, or need a refresher. Here are a handful of observations I had, culled from the 30 or...

Dubai Group Looks To Rename Spanish Soccer Club

As sponsors look to exert more control over team operations, it shouldn't be surprising that a Dubai investment firm is now planning to change the team name of La Liga's Getafe. After shelling out about €90m (£80m) to buy the club, an investment firm headed up by Sheikh Butti Bin Suhail al-Maktoum said it would change the team name to "Team Dubai." The move has other leagues questioning where ...

New England Revolution Land Jersey Deal

UnitedHealthcare will serve as the New England Revolution's first-ever jersey partner, both parties announced in unveiling a multi-year partnership earlier today. The Revolution will debut their game jerseys displaying the UnitedHealthcare logo for the team's game against Kansas City tomorrow. Activation of the deal will center on raising awareness about the benefits of healthy living and prev...