Can A Trading Platform Shake Up The Sport of Pro Cycling?

IG Markets, one of the UK’s biggest providers of gold CFD's (Contract for Difference), has agreed to sponsor the Tour of Britain and, as part of the deal, will change the leader jersey from yellow to gold. “We are delighted to be associated with The Tour of Britain and proud to say that as the UK’s No.1 CFD Provider we will be sponsoring the IG Markets Gold Jersey,” Tim Howkins, Chief Executi...

Kellogg Makes Olympic Comeback With USOC Deal

Kellogg Company and the United States Olympic Committee today announced that Kellogg will return as a sponsor of the 2012, 2014 and 2016 U.S. Olympic and Paralympic Teams in London, England; Sochi, Russia; and Rio de Janeiro, Brazil. Kellogg is no stranger to the Olympic movement, having supported the Olympic Games from 1976-1992 and the USOC from 2000-2008. "Kellogg Company has a long histor...

Tribeca Film Festival Brings Bing, Jet Blue Aboard For 2011

Among the returning partners for this year's Tribeca Film Festival are a few newcomers: Bing, JetBlue Airways, Accenture, Magnum Ice Cream and Doha Film Institute. American Express, which helped found the festival in 2002 returns for its 10th year. "We are honored to have such a remarkable group of partners, so many of whom have been involved with the Festival over many years" said Jon Patrico...

Sponsorship Plays Key Role In Kia Motors' 'Glocalization' Strategy

Kia Motors has become a Global Gold Sponsor of the upcoming Copa America 2011 (or ‘Copa America Argentina 2011’). The sponsorship agreement was announced today by Tae-Hyun (Thomas) Oh, Senior Executive Vice President & COO of Kia Motors Corporation at a signing ceremony in Buenos Aires, Argentina. “It is a great honor to be the partner of the world’s oldest and South America’s biggest foot...

Sponsors Pay More If Spurlock Doc Meets Milestones

Turning down product placement of a documentary that goes on to achieve blockbuster success is the Hollywood version of taking a pass on a hot start-up's seed round. According to the Altoona Mirror, hometown convenience store, Sheetz almost missed out on a boatload of options, but still found a way to cut a deal. Initially, Sheetz, almost passed on Morgan Spurlock's spoof doc, "POM Wonderful pr...

How To Provide Fans with "Instant Rewards" for their Venue Check-Ins

As geolocation based services (Foursquare, Gowalla, and Facebook Places) begin to play a larger role in the sports space, sports organizations should consider ways to instantly reward fans for their actions. Fans commonly "check-in" while attending games for a number of reasons, including interaction with other fans in attendance, sharing stadium photos, tips, and insights, and browsing various...

Minnesota Twins Score Official Shredder

What professional sports team doesn't need an official shredder? The Minnesota Twins have appointed St. Paul-based Shred Right as the club's official information destruction partner. A press release by the company says Shred Right will handle all the organization’s secure document and data destruction needs. “Shred Right is extremely excited to be partnering with our hometown Minnesota Twins a...

Humana Titles Bob Hope Classic, Clinton Foundation To Play Major Role

Displaying downplaying the rumor in recent days that Humana would assume title of the Bob Hope Classic, The PGA Tour and The Bob Hope Classic today announced a groundbreaking collaboration between Humana, the William J. Clinton Foundation and the tournament. The eight-year partnership with the TOUR and the Classic will begin in January 2012, with Humana becoming title sponsor and the Clinton Fo...

Fan Blames Modell's Signage For Robbing Mets Of HR's

Among the interesting new applications of the Twitter phenomenon, is the ability for sports fans to talk directly to sponsorship decision makers. Why heckle the players, like everyone else, when you can go straight to the sponsors. This past weekend, MLB.com columnist Marty Nobile suggested that the Mets remodel the Mo Zone that hovers over Citi Field's right field wall to make it easier for ...

Power Balance Named Presenting Sponsor of Rock 'n' Roll Marathon Health Expos

Balance wristband maker, Power Balance, is the new presenting sponsor of 16 Rock 'n' Roll Marathon Health and Fitness Expos throughout 2011. Terms of the deal, which was announced today, were not released. The 2-day expos will accompany each of the Rock 'n' Roll events, reaching 16 markets: New Orleans, Dallas, Nashville, San Diego, Seattle, Chicago, Virginia Beach, Philadelphia, San Jose, D...