PowerBar To Encourage Donations To USA Water Polo Through On-Pack Promotion

PowerBar has entered in to a two year agreement with USA Water Polo to serve as an official supplier. As part of the agreement, PowerBar will supply the USA Water Polo National Teams with a range of products across the PowerBar platform, while also presenting the opportunity for donations back to USA Water Polo through the purchase of PowerBar products. The agreement runs through the 2012 Olymp...

Football Team To Sponsor MMA Fighter For UFC 129

Here's an interesting sponsorship deal between two properties. As MMAJunkie.com first reported earlier today, Canadian Football League team (the Hamilton Tiger-Cats) will sponsor Mark Hominick, who fights featherweight champ Jose Aldo next week in Toronto's UFC 129. As part of the deal, Hominick will wear a Ticats hat as he enters the octagon and will bear the team’s logo on his shorts during ...

Sponsorship Strategy At The Shack

Usually Wednesday's are reserved for Ahead of the Curve member profiles, but this week we're changing it up. Rather than an interview, we're going to share a critique on what one SponsorPitch member found wrong with a sponsor / sponsorship he's been researching. We are going to keep it anonymous at the member’s request, but feel free to provide your take in comments. I was sitting at home a ...

Farmers Insurance Gets Into NASCAR With Hendrick Deal

Farmers Insurance has joined Hendrick Motorsports as a five-race primary sponsor of Mark Martin's Chevrolets in the 2011 NASCAR Sprint Cup Series. The agreement will give Farmers primary placement for five events and associate-level sponsorship on Martin's cars throughout the remainder of this season. The NASCAR team sponsorship is the first for Los Angeles-based Farmers since 2009. "This par...

Britain's Sponsorship Tax Scares Players, Wimbledon CEO Says

While taxes are fresh on the minds of everyone stateside, Wimbledon's CEO is lodging concerns about the per diem taxation rate that the U.K. places on sponsorship, even if the sponsor is located outside the country. Ian Ritchie, chief executive officer of Wimbledon, said in a press conference at the All England Club that "it seems unfair individual athletes such as professional golfers, tenn...

Swiss Luxury Watch Signs First Team Sponsorship In The U.S.

Geneva-based swiss luxury watchmaker, Hublot, has upped the ante with the Miami Heat, adding a team partnership with the Heat to their existing endorsement deal with Dwayne Wade. The multi-year partnership marks Hublot’s first team sponsorship in the United States. “The Hublot brand is synonymous with creativity and innovation, making it a great fit for the Miami Heat,” said Eric Wooworth, Pr...

How Morgan Spurlock Prices Sponsorship

Here and elsewhere, much has been made about the variable pricing model that Morgan Spurlock used to get sponsors involved with "POM Wonderful Presents the Greatest Movie Ever Sold." Here's a break down of the four metrics that trigger increases in sponsorship fees, from sponsors like POM Wonderful, Jet Blue & convenience store, Sheetz. One down, three to go. But why let that stop you fr...

The Greatest Marketing Medium Ever Sold

When we hire someone to paint our house, we pay the painter for the materials, and for the labor to actually do the painting. When the painter is finished we have what we want, a painted house. If I hire someone to perform a marketing service however, I am not paying for what I really want. I don’t really want an ad. I don’t really want a website. I don’t really want a brochure. I don’t re...

VW Looks To Broaden Beetle Appeal With Event Tie-Ins

Volkswagen of North America is looking to make a splash around its new 2012 Beetle, and according to Ad Age, it will be using a lot of event marketing to do it. Ad Age writes: "This time around, the pitch will be toward making the car appeal more to men and younger buyers with a sportier design, more emphasis on performance, a larger body size and bells and whistles such as a state-of-the-a...

Mavs Get New Banking Partner

BBVA Compass, already the official bank of the NBA, has signed an agreement to become an official partner of the Dallas Mavericks. The bank says it has 110 banking centers in the Metroplex and is currently the fourth largest bank in the Dallas-Ft. Worth metropolitan area based on deposit market share. Terms of the deal were not released. BBVA Compass is the U.S. subsidiary of Madrid-based, BB...