Breaking Down Lady Gaga's Virgin Mobile Partnership

Since 2009, Virgin Mobile has done an incredible job leveraging its presenting sponsorship of Lady Gaga's Monster Ball Tour. While sponsors commonly sponsor a musician/tour to generate awareness and buzz amongst a core consumer base in major markets nationwide, Virgin Mobile has gone to extra lengths to ensure that its partnership with Gaga delivers much, much more. The prepaid cell phone comp...

Two New Updates To SponsorPitch

Since relaunching SponsorPitch about 5 weeks ago, we've had so much great feedback we hardly know how to process it all. This is a good problem to have and we'll continue to do our best to give sponsorship professionals the most valuable, indispensable resource on the planet. In a world where sponsors vet proposals in the blink of an eye, based in large part on the depth of the brand research...

Wells Fargo Sponsors Cleantech Open

Wells Fargo announced today that it will sponsor the Cleantech Open – a business plan competition that encourages the development of clean technology companies and innovation. Marking the first time a financial services company has joined as a national sponsor, Wells Fargo’s investment will cover all seven regions in the Cleantech Open, which is globally sponsored by Chevron. “We are excited ...

Advocare Takes Sponsorship Strategy Grassroots With Sportsvite Partnership

Multi-level marketing company, AdvoCare, best known for its title sponsorship of the Independence Bowl, is launching a nationwide rec league sponsorship program with Sportsvite, a digital platform for amateur sports leagues. AdvoCare will activate 14 local adult sports league sponsorships in nine different markets, creating opportunities for its multi-level marketing force to interact with Spor...

Pacers Designate Presenting Partners For Playoff Run

The Indiana Pacers, who are in the Playoffs for the first time in 5 seasons, announced four Presenting Sponsor Partners for the post season: Indiana University Health, Kroger, Stanley Security Solutions and XFINITY. "We are so happy to share the excitement of the post season with this community,” said Pacers President Jim Morris. “And to have four very special partners - Indiana University He...

Delta Renews With U.S. Ski & Snowboard

Delta Air Lines will become an exclusive category partner of The U.S. Ski and Snowboard Association's new U.S. Freeskiing brand while continuing its sponsorship of the U.S. Ski Team and U.S. Snowboarding, which dates back to 2007. The renewal will run through 2014. The U.S. Freeskiing brand was launched by the USSA in January and includes the events of skicross plus halfpipe and slopestyle sk...

New Age Issues, Old School Solutions

Aileen McManamon Senior & Founding Partner of 5T Sports Group SponsorPitch Profile Broken Networks, Blurred Corporate Budgets and Automated Submissions’ Impact on Creativity in Sponsorship Development Once upon a time, I managed the national marketing for an international automaker. We sponsored sport and the arts and found our partners either by seeking them out or them contacting us...

Bucks Become Latest NBA Team To Land Vodka Deal

Illinois-based ultra premium vodka, YES Vodka, is the newest sponsor of the Milwaukee Bucks in an agreement that includes sponsorship on the Bucks Statewide Radio Network, in-arena signage, a YES Vodka lounge and social media elements. The Bucks follow a host of NBA teams that have secured vodka deals since the league loosened team alcohol rules, including the Nets (Stoli), Knicks (Sobieski) an...

Ohio Lawmakers Considers Ads On School Buses

Faced with cash strapped school districts, Ohio lawmakers have introduced a plan that will let school districts gain additional revenue by selling their own ads on school buses. If H.B. 353. passes, each school district will be able to solicit and award contracts for the sale of ad space on their own buses, with a few category exceptions: alcohol, tobacco, gambling, or anything of a sexual na...

PokerStars Renews MLSE Sponsorship

PokerStars.net has renewed its sponsorship agreement with Maple Leaf Sports & Entertainment (MLSE) as a sponsor of the Toronto Maple Leafs hockey team. The deal will see PokerStars.net on the rinkboards for all home games and executing ticket giveaways at Air Canada Centre through the 2011/2012 season. "Millions of Canadians, including myself, are diehard sports fans and poker players. Hoc...