PETA's Proposal To VA: Rename Troutville Rest Area To "Fishing Hurts" Rest Area

Virginia-based PETA (People for the Ethical Treatment of Animals) has never been shy about using sponsorship (or the PR around a proposal) to get their message out. PETA has sent a proposal to the Virginia Department of Transportation (VDOT) offering to sponsor the Troutville, Virginia Safety Rest Area in return for permission to change the location's name to the "Fishing Hurts" Rest Area. PETA...

Washington Nationals Name Official Hot Dog

Kayem Foods, Inc. has made the Washington Nationals its newest partner, signing an agreement to manufacture and distribute Kayem Beef Hot Dogs at Nationals games, and make Kayem Franks the Official Hot Dog of the Washington Nationals and Nationals Park. "We are thrilled to partner with the Nationals franchise for the privilege of serving great tasting franks that will enhance the fan experienc...

Ahead Of The Curve: Joan Hanscom

Joan Hanscom, Greenware® US Gran Prix of Cyclocross SponsorPitch Profile OK, What is cyclocross? Cyclocross is the fastest growing competitive discipline in the sport of cycling in the United States. It is a fall sport that runs from September through January. Competitors race on a closed circuit – 1.5 – 2.5 miles in length - that includes mud, sand, grass, pavement and obstacles. This s...

Telepresence Co. Looks To Make A Splash With Virtual Golf Clinics

While sponsorship spending in the telepresence category has been primarily dominated by tech bellwether, Cisco, there may be a new player in the category. Pittsburgh-based Vu Telepresence is looking to make a splash by today announcing its sponsorship of several PGA Tour tournaments. Vu TelePresence will be showcasing its videoconferencing technology on-site at stops throughout the 2011 PGA Tou...

Report: STP Set For Big Return To Nascar

ESPN is reporting that motor oil brand, STP, will make a big sponsorship announcement this afternoon. ESPN's Ryan McGee writes: On Wednesday afternoon, STP will announce its return to big league racing, an aggressive sponsorship plan that will have the old familiar "racer's edge" mantra back in NASCAR's Sprint Cup and Nationwide Series as well as the NHRA, plus multiple racetrack sponsorships....

London 2012 Lands Official Mining & Metals Provider

Olympics website insidethegames.biz is reporting that Rio Tinto will become a domestic Tier Three sponsor of the London 2012 Games as the Official Mining and Metals Provider and the 40th domestic sponsor. Rio Tinto will exclusively provide the metal to produce the 4,700 gold, silver and bronze medals at the London 2012 Olympic and Paralympic Games. The metal has been sourced from Rio Tint...

Nikon To Produce Line of London 2012 Binocs

Nikon Corporation, which has been manufacturing binoculars since 1917, will produce a special line of Olympic binoculars, telescopes and laser rangefinders for the 2012 Olympics. To do this, the company has become an official licensee for London 2012. In addition, LOCOG has also appointed the company as Sole Supplier of Sport Optics, providing binoculars, telescopes and laser rangefinders fo...

Bowl Brand Awareness Takes Another Hit: Meineke Moves To TX

Meineke Car Care Centers, which title sponsored a bowl game in Charlotte last year, will be the new title sponsor for the 2011 Texas Bowl in Houston. Meanwhile, Belk Department Stores is the new title sponsor of the former Meineke Car Care Bowl in Charlotte. Confused yet? Meineke had its sponsorship of the Charlotte bowl game "cancelled" last April when an agreement between the brand and the...

Hot Wheels Unveils Unreal Stunt Ramp For Indy 500 Infield

Mattel and the Indy 500 have teamed up to supersize the Hot Wheels V-Drop track you played with as a child. The unreal ramp will facilitate an attempt at the Indianapolis 500 to break the current world record distance jump for a four-wheeled vehicle. The stunt will take place about 80 minutes before the green flag drops on the 100th anniversary running at the Indianapolis Motor Speedway. Spee...

Cisco Kills The Flip Cam, Major Implications For NHL Activation?

Cisco has officially killed the Flip Cam, laying off over 500 employees, and announcing a plan to overhaul its consumer products division. Cisco bought Pure Digital Technologies (the maker of Flip) for $590 million two years ago. The move may be a bad sign for media outlets and sponsorship properties that have benefited from Cisco's aggressive consumer branding strategy since buying Flip in 2...