Greenstar Recycling to Sponsor Houston Dynamo in $12.7 M Deal

The Houston Chronicle is reporting that Houston-based Greenstar Recycling will announce a 5-year, $12.7 million jersey sponsorship with MLS' Houston Dynamo at a press conference tomorrow afternoon. Read More From Chron.com

Polish Expert Concludes Surnames Hurt Sponsorship Potential in Tennis

Straight from the Danish Daily Politiken, a local sponsorship expert says that brands have name bias when it comes to selecting tennis players for sponsorship contracts. Morten Christiansen says in the Danish daily Politiken that players with Eastern European names stand to make considerably less sponsorship money than their Western rivals. ‘Even though the USSR has fallen, and the Berlin wal...

Wembley Stadium Keeps Betfred as Betting Supplier

Bookmaker Betfred has extended its deal as the Official Betting Supplier to Wembley Stadium for an additional four years through 2014. Betfred will continue operating betting kiosks at the stadium including all FA Cup and England senior matches as well as offering England fans the best betting offers. "I am delighted to have extended the deal with Wembley Stadium. We have been the Official Bet...

Foxwoods Now Owns the Final 5 Minutes at MSG

Foxwoods Resort Casino and Madison Square Garden announced today that they have extended and expanded their existing marketing partnership to include the new “Foxwoods Final Five” platform that provides Foxwoods with exclusive advertising rights to the final five minutes of New York Knicks (NBA), New York Rangers (NHL), New York Islanders (NHL), and New Jersey Devils (NHL) home game telecasts o...

Cisco Unveils NHL-Branded Flips As Part of Sponsorship Extension

The NHL and Cisco have renewed their strategic partnership that integrates Cisco technology across a variety of the league's functional areas including hockey operations, business operations, marquee events and direct-to-consumer applications. NHL Commissioner Gary Bettman used Cisco TelePresence to announce the deal to media in New York City, Toronto and San Jose; from a press conference in P...

Honolulu Marathon Misses Nike, But Not As Much As You Might Think

The loss of Nike's sponsorship after 16 years should cause major distress for the Honolulu Marathon, should it not? Apparently, not. Marathon president Jim Barahal isn't losing what little sleep he's getting this week over it. Read More >> photo credit

Arabian Sponsorship Awards Winners Announced

The Arabian Sponsorship Award winners for 2010 were announced today at the 2nd Arabian Sponsorship Forum in Abu Dhabi. Winners in various categories included ADCB, Etisalat, Etihad Airways and LG Electronics. The Awards are designed to recognize exceptional sponsorship activations which have taken place throughout the Arabian Gulf during the past 18 months. Here's a list of the winners: Busi...

PGA Tour Gets New Official Airline

The PGA TOUR and United Continental Holdings, Inc., the holding company for Continental and United Airlines, have today announced a five-year marketing partnership that aligns both carriers to the PGA TOUR, Champions Tour and Nationwide Tour starting in 2011. Financial terms were not released. United and Continental, which reached a merger agreement in May of this year, will share the benefit...

Carlsberg Considering 2018 World Cup Sponsorship

The chief of Carlsberg’s Baltika division said Wednesday that the company is considering applying to become one of the main sponsors of the 2018 soccer World Cup that will take place in Russia, where it is a market leader, and that the brewer will start marketing preparations now. Read More >> photo credit

Barça Considering Selling Shirt Sponsorship for First Time

Cash-strapped Barcelona are seriously considering selling shirt sponsorship for the first time in a bid to net an extra £20million per year. Read More >> photo credit