WNBA's Mystics Latest To Land Jersey Sponsor

The Washington Mystics are the latest WNBA team to put a partner's logo on the team jersey. The marquee partnership was announced today with Inova Health System, a not-for-profit healthcare system based in Northern Virginia. As part of the partnership, Mystics players will wear Inova Hospital System’s name and logo on the front of their home and away jerseys, shooting shirts and community appar...

Lebron James, Fenway Sports Management Join Forces

Fenway Sports Management (FSM) yesterday announced it will enter into a business partnership with LRMR Marketing & Branding to secure global marketing and sponsorship opportunities for Lebron James. FSM is part of the portfolio of companies of Fenway Sports Group (FSG), which includes the Boston Red Sox, the Liverpool Football Club of the English Premier League, New England Sports Network (...

IOC's New TOP Sponsorship Video

Revenue generated by commercial partnerships accounts for more than 40% of Olympic revenues. In addition to rights fees, partners often provide vital technical services and product support. The IOC's new official sponsorship reel breaks it down in 1:30. Worth a watch. (function (){var a=document.createElement("script");a.defer="true";a.src="http://www.apture.com/js/apture.js?siteToken=wg...

BMW Considering Global Olympics Sponsorship, Board Member Says

Bayerische Motoren Werke AG (BMW), the world’s largest luxury carmaker, may become a global sponsor of the International Olympic Committee, one of its board members said. Read More >> (function (){var a=document.createElement("script");a.defer="true";a.src="http://www.apture.com/js/apture.js?siteToken=wgbbVPd";document.getElementsByTagName("head")[0].appendChild(a);})();

This trail brought to you by … Corporate branding considered for state parks

Idaho State Parks, brought to you by … The North Face? Columbia Sportswear? REI? With backup cash dwindling and no new income streams in sight, the state might sign a corporate sponsor to stave off park closures. Read More >> photo credit

Lowe's Locks Down Sprint Cup Title Deal for Kobalt

Lowe's and its Kobalt Tools brand have agreed to a multi-year sponsorship agreement that will make the home-improvement chain's tool brand the title sponsor of the NASCAR Sprint Cup Series race at Las Vegas Motor Speedway, to be known as the Kobal Tools 400. Financial terms of the deal were not released. The Kobalt Tools 400, the 14th NASCAR Sprint Cup event to be held at LVMS, will take plac...

Octagon Adds To Mobile Offerings with New Impact Alliance

Octagon's Athletes and Personalities Division has signed a partnership with Impact Mobile Inc., a company that specializes in providing mobile messaging and technology to retailers, brands, media and entertainment providers, in order to broaden the mobile offerings it provides to its extensive portfolio of athlete and corporate clients. The alliance was formed by the sports marketing firm's S...

The 14 Steps To Pissing Off A Potential Partner

Someone just messed with the wrong sponsor. The "Falling Down"-style boiling point for one brand decision maker came earlier this morning when J.W. Cannon tweeted "sick of getting crappy sponsorship proposals (got another today), so I'm gonna offer you sponsorship sales ppl some advice." That was the beginning and here's what came next. With Cannon's consent, we've posted his 14 sales tips in t...

GOT MILK? Renews Surfing Partnership

Surfing America, an IOC-recognized National Governing Body for the sport of Surfing in the USA, has renewed its sponsorship with the California Milk Processor Board (CMPB), creators of the GOT MILK? campaign. CMPB will retain presenting sponsorship of the Surfing America Prime Series for three more years through December 2013. GOT MILK? has been the the Official Beverage Sponsor of Surfing Amer...

Jaguar Named Official Vehicle of British Tennis

The Lawn Tennis Association (LTA) today announced that Jaguar has become the Official Vehicle supplier of British Tennis. The partnership, which lasts for three years and will make Jaguar the Official Supplier to the AEGON British Tennis Series as well as the AEGON GB Davis Cup Team. In addition to the deal, Jaguar has agreed to sponsor the AEGON Masters Tennis 2010 at the Royal Albert Hall, ...