Texas Sports Entities Turn to Branded Tanker Trucks for the "Wow-Factor"

A company called Frontier Mobile Media is creatively driving interest and excitement around three (3) Texas sports entities in a totally new way - tanker trucks. Frontier has created unique tanker wraps for Cowboys Stadium, Longhorns Energy, and Mustangs Energy, a move that has generated a lot of attention amongst fans of all ages. Read More >>

Google Sponsors Online Science Fair, Hopes to Find Next Larry & Sergey

Can Google help find the next Larry Page and Sergey Brin? In partnership with CERN, Lego, National Geographic and Scientific American, Google has launched the Google Global Science Fair. It’s open to students around the world who are between the ages of 13-18 who have access to a computer, the Internet and a web browser. Here's an explanation of how it works from Google Education Product Mar...

USPS Spent $31.9 M On Armstrong Deal, Received $103 M In Value Study Says

While ESPN broke the news that the U.S Postal Service spent $31.9 million to underwrite Lance Armstrong's pro cycling team between 2001 and 2004, a study, commissioned by the USPS and obtained by the AP, estimates that the service received $103.6 million in value from the sponsorship. Read More >> photo credit

Kia Kicks Off 2011 Australian Open

As the major sponsor of the Australian Open 2011, Kia Motors handed over a fleet of 101 specially-equipped official tournament vehicles to Tennis Australia during a ceremony in Melbourne on Friday attended by executives from Kia Motors Australia and Tennis Australia, as well as Kia's global brand ambassador, Rafael Nadal. This year celebrates Kia's 10th consecutive sponsorship of the Australia...

Facebook, Katy Perry Partnership Coming?

Pop music sensation, Katy Perry, announced on Facebook that she'll be dropping by the company's Headquarters in Palo Alto on Wednesday and making a special announcement on Facebook Live, Facebook’s official live video streaming channel. Facebook is mum on the details of the announcement, but speculation is that a partnership may be announced that ties Facebook's live streaming capabilities into...

Bank of America/Merrill Lynch Drops Shark Shootout Sponsorship

Greg Norman and his Shark Shootout are in an unfamiliar position. The 22-year-old unofficial PGA Tour event is looking for a new title sponsor, just its third ever. Read More >> photo credit

Australian Bank, ANZ, Opens Giant Ice Cube At Australian Open

Looking to appease tennis fans in the middle of Australia's summer, one Australian Open sponsor has created a giant ice cube inside the Grand Slam Oval. Despite unseasonably cool conditions at this year's Australian Open, the tournament's official bank, ANZ, launched it this past weekend with Australian women's player, Samantha Stosur, with whom it also has a deal. Throughout the tournament, fa...

Could Corporate Sponsorship Fund Mission To Mars? Scientist Thinks So.

Could the first trip to the Red Planet be brought to you by Coca-Cola? Rhawn Joseph, a scientist with the Brain Research Laboratory in California, is exploring the idea that corporate sponsorship could be used to fund the estimated $150 billion needed to make a mission to Mars happen. Here's an excerpt from Joseph's piece in the most recent edition of the Journal of Cosmology: "It is estima...

Euro 2012 Lands Home Improvement Sponsor

Ukranian home improvement retail chain, Epicenter K, has become the first national sponsor for UEFA EURO 2012. The announcement was made in a ceremony held by UEFA earlier today. Deal terms were not released. As part of the deal, the Epicenter K brand will receive perimeter signage during matches played in Ukraine – including the final – the right to run ticket promotions, as well as licensin...

MasterCard Signs Multi-Million £ London Transport Sponsorship

Transport for London has announced a new, multi-million pound sponsorship with MasterCard to exclusively brand TfL's Oyster card wallets for 2011. Oyster card wallets are distributed with all new cards issued and are available from Tube and rail stations, and Travel Information Centres within London. Almost 40 million Oyster card wallets have been distributed since 2003. The multi-million poun...