SanDiego.com Offers $250K & A Ten Step Process Towards Sponsorship

SanDiego.com has launched a sponsorship program that it says will infuse "some $250,000" into the local economy by supporting as many 100 events in Metro San Diego. In addition to any sponsorship fees, partner events will receive an email blast to the site's subscribers on the event's behalf, as well as significant media exposure on the site's website and social media platforms. Here's an FAQ ...

Are Sponsorships About the Cash? Or the Cause?

The SP Soapbox Series features expert "in the wild" commentary from leaders in the field of sponsorship. To have your commentary featured here, email your request to info@sponsorpitch.com. The Soapbox Series is supported by CrowdSPRING. ! Here’s a question: Is it about the cash or the cause? Where do we draw the line? Lancet, one of the world’s most influential medical journals, accused...

Nike Projecting Oregon Logo on Mountains Above BCS Championship

If you're not in the sports biz you may not be fully aware that tonight's national championship game is not only a colossal match-up on the field, but also among apparel titans Under Armour (Auburn) and Nike (Oregon). So here's a special Monday morning BCS Championship Activation Tactic of the Week. Nike has come up with a way to use lasers to project its Oregon messages on Camelback Mountain i...

Meetup.com Now Allows Sponsors to Target 80,000 Groups by Interest & Location

Is this where the sponsorship model meets the daily deals craze? Today, popular common interest website, Meetup.com, launched MeetUp Perks which allows local businesses to target the nearly 80,000 groups in its community with discounts, deals and other membership benefits. Here’s how it works: Businesses and organizations offer really compelling Perks (e.g. 25% off yoga class, free meeting sp...

Philadelphia Union Get Sponsorship from Bimbo

The MLS' Philadelphia Union is set to announce a reported 4 year, $12 million jersey sponsorship with Bimbo Bakeries USA, the U.S. arm of Grupo Bimbo. Bimbo will also reportedly become an official sponsor of Major League Soccer. In November, Bimbo bought Sara Lee for $959 million, and said it wouldinvest in excess of $1bn in manufacturing facilities and manufacturing jobs across the US over t...

Report: Disney, Mastercard Ink Massive EMEA Partnership

Yahoo! France is reporting that The Walt Disney Company, Euro Disney Associated and MasterCard have agreed to a major sponsorship deal that will run through 2017 and cover Europe, the Middle East, Africa, Russia and the CEI (Community of the Independent States). The agreement will make MasterCard the official payment services partner of The Walt Disney Company, for these regions, and will pro...

WPS Picks Up Energizer

Women’s Professional Soccer (WPS) announced today that Energizer Personal Care, LLC has partnered with the league as a national sponsor for the 2011 WPS Season with its Playtex Sport brand tampons product line. The activation will center around the brand's “Be Unstoppable” tagline and “Be Unstoppable” Movement which encourages girls to exude confidence. Terms of the deal were not released. The...

So That's How Groupon Plans to Spend that $950 Million Round..

Ad Age reports that daily deals start-up, Groupon, has purchased a pre-game ad spot for the Super Bowl, after reportedly being shut out of the game, itself. Ad Age says Groupon is working with Crispin Porter & Bogusky in a move that indicates the start-up is ready to pursue more traditional marketing channels such as TV, radio, billboards, sponsorships, etc. Read more from Ad Age

MSG Signs Forex Trading Service to Official Sponsorship

Foreign exchange trading service, Alpari, and Madison Square Garden, today announced a new marketing partnership that will make Alpari an Official Partner of the New York Knicks, New York Rangers and Madison Square Garden. This agreement is Alpari's first with a US sports team, though it did sign a major sports agreement with Russian football team FC Spartak just last month. "We are excited t...

Arco Arena to be Renamed After Power Balance Bracelets

The maker of Power Balance sports wristbands has reached a tentative agreement to take over naming rights at Arco Arena. A source with knowledge of the deal told The Bee that Power Balance LLC has made a tentative agreement for a five-year deal. Read More Read more: http://www.sacbee.com/2011/01/11/3316823/arco-arena-to-be-renamed-after.html#ixzz1AlrYsgr5