UEFA Lands Orange As Eighth Global Partner for EURO 2012

Orange will be the eighth global partner of UEFA EURO 2012 to take place in Poland/Ukraine. The French telecom brand will be the official telecommunications partner in 11 European countries. The 11 territories included in the sponsorship agreement are Armenia, Austria, France, Luxembourg, Moldova, Poland, Romania, Slovakia, Spain, Switzerland and the United Kingdom. As part of the agreement, ...

Report: Alaska Airlines Makes $6M Bid For Hec Edmundson Pavilion

The Daily on the University of Washington reports that Alaska Airlines has made a bid for the naming rights to Hec Edmundson Pavilion. If approved by the Board of Regents, the Daily UW reports that the deal will be a five-year deal worth approximately $6.1 million. The Daily UW says... "Alaska Airlines offered the UW $400,000 in cash annually, $25,000 in travel benefits, 20 MVP Gold membersh...

Jim Furyk Jumps Into Bed With Westin

The 2010 PGA Tour player of the year presumably won't have to worry about his wake up calls any longer. Jim Furyk, who was disqualified from The Barclays when his mobile phone alarm clock malfunctioned, has signed a sponsorship deal with Starwood Hotels & Resorts' Westin Hotels & Resorts brand. Furyk will wear the Westin logo on his hat at the more than 20 events he will play this year...

Ford, Coca-Cola & AT&T Return For American Idol's 10th Season

Ford, Coca-Cola and AT&T all returned for the 10th season of American Idol tonight. The official announcement of their return came this afternoon from FOX and FreemantleMedia. Ford, a partner since 2002, is returning as the official automotive sponsor and will continue to feature vehicles alongside the show's contestants in exclusive Ford music videos. The “Coca-Cola Judges Cup Design” p...

Ferrari Set To Extend Marlboro Sponsorship

Marlboro is set to stay as Ferrari's title sponsor until at least 2014, according to a report on Thursday. Read More >> photo credit

AmEx Launches Online Skybox For Fashion Week

In its 8th season as sponsor of Mercedes-Benz Fashion Week, American Express plans to open up its Skybox experience, which is exclusively open to Cardmembers at Lincoln Center, to the public online. “Season after season, American Express has been steadfast in showcasing our overall dedication to the industry through supporting both established and emerging designers, and connecting them with ...

OMG! Katy Perry Announces Tour On Facebook, Sponsored By Schick Quattro

As expected, Katy Perry dropped by Facebook yesterday to make the big announcement about her new 41 city North American Tour. Everyone (including us) got all a-twitter about what the tie-in to the social network could be, where she already has 17M friends. Well, here it is. Using Facebook Places/Deals, fans will be able to "check in" to the venues each night, becoming eligible to receive va...

Subaru Sponsors "Puppy Bowl" on Super Bowl Sunday

While Super Bowl advertisers spend millions on :30 spots, Subaru is aiming for a louder bark to its buy (or at least a more cost-efficient one). Today, Subaru of America announced it will be sponsoring a national Game Day Dog Walk Event. In addition, it will be spending its media dollars on sponsoring Animal Planet's "Puppy Bowl VII." To participate in the event, dog owners can sign up and com...

F1 Team Thinking About 'Going Public' With Stock Flotation

Ever wanted to own a piece of an F1 team? Unless you've got a few hundred million this might be difficult, until now. Management of the AT&T Williams F1 team is considering taking the company public. "Williams F1 is considering a flotation on the stock exchange," Adam Parr, Chairman of Williams F1 said. "At this stage, all we have concluded is that it is the best way to secure the future ...

Mercedes-Benz Goes Retro To Activate Fashion Week Berlin

SP's Activation Tactic of the Week Series is supported by Getty Images. As part of our partnership, you can get 5% off when you purchase images at GettyImages.com by using the coupon code XTTPC46N during checkout. Looking to put a new activation twist on title sponsorship of this week's Mercedes-Benz Fashion Week Berlin, the marketing brains behind Benz teamed up with MoMu Fashion Museum, ...