Sony's World Cup Spot

We've seen a lot of great World Cup spots, but none yet have been set in a retirement home. Check out Sony's latest UK spot in support of their global FIFA World Cup sponsorship. Related: Sony's World Cup Content Strategy source

Prioritizing Sponsorship Prospects

Many sponsorship sales pros will agree that one of the toughest parts of the job is managing the time expenditure they put into researching and reaching out to prospects, each with varying degrees of potential interest. Sink too much time into dead ends and you'll take attention away from your most qualified leads. Check out what Rick Singer (VP, Client Executive Marketing at IBM-pictured, far ...

Links 05/20/10

Deals Ramada aligns with BASS to offer members hotel discountsVodacom, South Africa’s largest cellphone, has decided to cut a significant portion of its #sponsorship investmentsThrane & Thrane to sponsor the Volvo Ocean Race 2011-2012 Trends & Tidbits #NASCAR: From Back Alleys To Big Bucks Where dreams of global goals are made... Activations PhillyInc: Phillies find financial s...

Activation Tactic of the Week

With all of the advertising and sponsorship clutter in the sports and entertainment space, when was the last time your brand directly explained to consumers how you are effectively leveraging your partnerships to benefit the fans and the sport? The video below, detailing Vodafone's supporting partnership of the Vodafone Warriors rugby team, is a tremendous, "must watch" piece for anyone workin...

Umbro's "I'm in" Campaign Asks for Cup Endorsements

Already a sponsor of the Football Association and Team England, Umbro has put its support behind England's bid for the 2018 World Cup, in the form of sponsorship. Worldfootballinsider.com reports that the bid committee's fifth top-tier partner is estimated to be worth $1.4 million. In support of the sponsorship, Umbro has launched a major social media push to gather celeb and fan endorsement...

Nike's Awesome World Cup Ad Shows Dwindling Power of "Official"

Nike’s awesome new World Cup ad (video below) shows the dwindling power of the sponsorship: Nike isn’t a cup sponsor, and the ad doesn’t mention the competition. The World Cup — coming in June from South Africa — is actually sponsored by Adidas. And yet the new Nike ad is so entertaining and star-studded that it could well wipe the floor with whatever Adidas comes up with. Read More >>

Links 05/21/10

Deals Coca-Cola agrees new Scottish Premier League #sponsorship dealUmbro Confirms England 2018 #SponsorshipThrane & Thrane to sponsor the Volvo Ocean Race 2011-2012 Trends & Tidbits Aaron's CEO: Sports is Part of Our Corporate CultureCelebrate the Tate Modern and BP sponsorship with oil and dead fishNike's Awesome World Cup Ad Shows Dwindling Power of "Official" Sports Sponsorsh...

Mainstream Brands Get Ready for Bonnaroo

Middle Tennessee's Bonnaroo Music & Arts Festival attracted 80,000 fans last year. But overt commercialism (read signage) and music festival don't always mix. So what's a brand to do? Provide an experience that affords them the permission to talk with music fans. This year 28 sponsors will join jam bands and mainstream music acts to gain the favor of 18-34 year olds over the four day event ...

Links 05/24/10

Deals BMW extends European Tour's #PGA ChampionshipUrbanDaddy To Relaunch Perks Program, Sponsored By HeinekenIf approved, new exclusive #sponsorship deal would see Barclays issue #NFL credit cardsBT extends Paralympic #sponsorshipWyndham likely to renew #PGA Tour stop #sponsorshipCONSOL, Ansys attach names to Mylan Classic Trends & Tidbits Lady Gaga Says No Problem If People Downloa...

Carlsberg Re-ups with UEFA for 7th Go at EURO

UEFA and Carlsberg have extended their sponsorship for EURO 2012, UEFA's premiere national-team competition, continuing a relationship that dates back to 1988. Carlsberg is the fifth global partner for UEFA EURO 2012, joining adidas, Castrol, Coca-Cola and Hyundai-Kia agreements. As part of this sponsorship deal, Carlsberg will acquire the exclusive marketing rights for the alcoholic beverage...