Banking on a New Era of Sponsorship

There is a better than good chance that the financial reform bill set to be passed by the United States government will have a conspicuous impact on sports sponsorships in years to come. Read More >> photo credit

Volvo Offers Urban Drive-In Experience

While Volvo transitions ownership from Detroit-based Ford to China's Gheely Holdings, the Swedish car brand has tapped a new campaign that is straight from the American heartland. Volvo recently offered urban-dwellers in London the opportunity to experience a classic Drive-In through a new campaign called VolvoStarlite Urban Drive-In. Earlier this month, the brand partnered with entrepreneur, D...

Marriott Makes Splash with Swim Sponsorship

Marriott International will be the official hotel sponsor of USA Swimming, the national governing body of swimming in the United States. As part of the sponsorship announced today, Marriott will provide USA Swimming's 300,000 members with special member benefits, and USA Swimming will make Marriott brands its preferred hotels for all events. The brand hopes that the sponsorship will lead to i...

Research: Properties Responding Better to Brand Needs

According to proposal management and evaluation provider, Sponsorium, properties are improving on their ability to meet the needs of brands. Research from the company released this week revealed that the average score of a sponsorship proposal increased from 452/1000 in 2008, to 480/1000 in 2009, revealing a 6% increase year on year. Live Music Festivals and Fairs performed the highest averagi...

Links 05/18/10

Deals McLaren extends Hugo Boss deal to 30th year; believed to be the longest running #sponsorship in #F1Emirates Airline confirms six year #sponsorship deal with DurhamGrand Touring Vodka on No. 88 at Daytona begins 2-year sponsorship with JR MotorsportsIntel Looks to Artists, Musicians to Make Chips Cool Trends & Tidbits Selling the game -- Redbirds looking to cash in with on-field...

When Sports Sponsorships Make No Sense

Reports about a study by Montreal-based consultancy Sponsorium now making the rounds indicate that the asking price of media sponsorships fell from $440,631 to $103,293 and sports sponsorships decreased from $127,443 to $101,427, year-over-year. This news comes at a time when sponsorships of all kinds are becoming increasingly scrutinized, the popular reason being the need to tighten-up during ...

Video: What To Put Into A Sponsorship Proposal

We had the opportunity to get some (very raw) video of today's Women in Sports & Events (WISE) panel, which SponsorPitch founder Kris Mathis moderated and included Rick Singer (VP, Client Executive Marketing at IBM-pictured, far left), Christie Howard (Director, Corporate Partnerships at the LPGA-pictured, far right), Rodnell Workman (VP, Strategic Partnerships at MSG-pictured, right) and D...

How To Sponsor A Sponsor-less Jersey

This might turn out to be either the smartest - or stupidest - idea ever. We're not sure which, but it's sure to get some PR value at the very least. Check out what one soccer team did to set their jersey sponsorship deal apart from the rest. In the words of Diesel's new ad campaign: Smart had one good idea and that idea was stupid. source

PhillyInc: Phillies Find Financial Splendor in Grass

Anyone who's listened to a Philadelphia Phillies radio broadcast this season has heard the commercial for a grass seed that's the same as the one used at the team's ballpark. It's catchy because rather than hearing players Jimmy Rollins or Ryan Howard pitching for the seed, you hear from Citizens Bank Ballpark's head groundskeeper, Mike Boekholder. And it's all part of a multiyear deal betwee...

Links 05/19/10

Deals Sharp to sponsor #cycling's Tour of BritainAflac Partners With Disney For 'Toy Story 3'McLaren and Hugo Boss extend #sponsorshipSony appoints Iris Experience to create global #3D World Cup Fan Festival Trends & Tidbits Manchester United's Debt Doesn't Impact #SponsorshipWhen Sports Sponsorships Make No SenseHow Boeing Handles Sponsorship Interview: Michael Lynch, Head of Global...