Credit Suisse Extends NY Philharmonic Partnership

Credit Suisse and the New York Philharmonic, America’s oldest symphony orchestra, have renewed the Bank's Global Sponsorship of the Orchestra for three additional years. The partnership, which was one of the Bank's first major cultural initiatives in the Unitest States, began in the 2007–08 season, and offers benefits at all events in New York, across the United States, and around the world. Fi...

Naming Rights Sponsor Activates By Letting Fans Choose Stadium Name

One English football sponsor isn't wasting any time in activating its naming rights deal with English club, Shrewsbury Town F.C. Under the terms of a new three-year sponsorship with car dealer, Greenhous, and first reported by the Shropshire Star, Shrewsbury Town Football Club will rename its home field to one of four options, as chosen by the team's fans. Whether the team's home is called ...

Bud Light Official NFL Sponsor in '11

Anheuser-Busch's flagship brand Bud Light will be the official beer sponsor of the National Football League, edging out rival MillerCoors, which said Tuesday it wouldn't renew its deal. Anheuser-Busch's six-year deal, which begins in the 2011 season, is worth more than $1 billion, a person close to the league said Tuesday. Read More >> photo credit

Links 05/04/10

Deals Anheuser-Busch Replacing Coors As NFL's Beer Sponsor Beginning With 2011 SeasonA-B Re-ups with PGA Tour Yum! Brands hopes to renew Kentucky Derby presenting sponsorshipCredit Suisse Extends NY Philharmonic PartnershipChar-Broil Announced Official Grill Sponsorship of Memphis in May World BBQ ChampionshipsSainsbury's signs "the largest #sponsorship ever of a Paralympic Games"Unnamed ...

Coors Light Not A Lame Duck Sponsor, Ready to Reallocate says MillerCoors CEO

As news broke yesterday that MillerCoors had officially bowed out of negotations to renew its NFL sponsorship, the company's top brass were on its first quarter earnings call. Given the fact that execs had trumpeted the value and competitive advantage of the NFL deal with analysts in past quarters, Deutsche Bank's Marc Greenberg was understandably curious about the move and due to the timing, ...

Yokohama Reinks With Spurs & Celtics

As part of its 2010 marketing program, Fullerton, California-based tire maker, Yokohama is renewing its sponsorships of the NBA's Boston Celtics and San Antonio Spurs – for the third consecutive year. “NBA basketball has enormous appeal in the U.S. and globally,” said Shawn Denlein, Yokohama director of sales, Consumer Products. “The championship-caliber Spurs and the Celtics are two of the le...

NOKIA Offers All Access Press Pass

Nokia is launching their newest entertainment device, the X6, and its looking to show that not only can it be used for routinely frivolous activities like youtube, facebook updates and tweets, but also some serious entertainment reporting as serious as entertainment reporting can get at least. In its quest to find the next great reporter, Nokia has partnered with Bauer Media, parent of pubs lik...

A Peak Inside P&G's Olympic Family Home

While P&G's 'Thank You, Mom' spots get the majority of buzz outside of Vancouver, it's the P&G Team USA Family Home that drives home the message on site. The P&G Team USA Family Home provides family members with a resting place to watch the Olympic Winter Games, meet other Team USA families, and spend time with the athletes before and after competition. Take a peak, courtesy of P&am...

Links 02/18/10

Deals Braves Get Naming Rights Deal for Triple A StadiumYokohama Reinks with Spurs, CelticsNew Jersey Festival of Ballooning Re-signs QuickChekOdwalla Strikes Sponsorship With All 50 State ParksUnivision Taps New Partners for Latin Music Awards, Premio lo Nuestro a la Musica LatinaSeesmart LED Sponsors Pac-10 Tournament Trends TCoca-Cola, McDonalds, and Visa are Vancouver’s big winnersSp...

J.C. Penney Expands Robotics Sponsorship

J.C. Penney may not be the first thing you think of when robotics and technology come to mind, but the department store is expanding its support of after school science and technology initiative, FIRST (For Inspiration and Recognition of Science and Technology) by sponsoring 60 high school teams nationwide as they compete in robotics competitions this spring. As part of the sponsorship, each te...