UEFA, Hyundai Extend Sponsorship to 2017

Hyundai-Kia will be the official automotive partner for UEFA EURO 2012 and UEFA EURO 2016, the company announced at a signing ceremony with UEFA in Seoul, Korea earlier today. The agreement will make the world's sixth largest automaker the exclusive supplier of official vehicles for the next two final tournaments of the UEFA European Championship. As a member of the UEFA EUROTOP commercial pr...

HP Teams Up With Davis Cup Tennis

The world’s largest technology company has teamed up with tennis' team competition, Davis Cup by BNP Paribas, in a four-year agreement, which sees HP become the Official Technology Sponsor. One hundred and thirty-three nations have entered the 2010 competition, which starts this week, and approximately 60 nations will host ties throughout the year. Title sponsor BNP Paribas is entering its...

Rock Band, OK Go, Thanks State Farm For New Music Video

We can show you this incredible new video from the rock band, OK Go, thanks to a brand new sponsorship from State Farm. For the full back story behind OK Go, State Farm and the band's label, EMI, check out this previous post. If you look closely, you'll see a State Farm truck being uses to kick off the domino effect, as well as the State Farm acknowledgement at the very end of the video. In les...

Links 03/02/10

Deals N.Y. Presbyterian Hospital Signs On As Newest Sponsor Of NFL GiantsHP Teams Up With Davis CupCNN to Sponsor Lotus F1 TeamUEFA, Hyundai Extend #Sponsorship to 2017 Trends WTA Chief Optimistic About Sony Ericsson Renewal Tactics Bell Releases Olympic Network Usage Stats for VancouverNissan Drives 'Parenthood' Premiere

Nets Latest Promotion: Tax Returns

There aren't many experiences more horrifying than Nets basketball and taxes, right now. Unfortunately for Nets fans, these two experiences overlap each Spring, but thanks to the newest New Jersey Nets partner you can knock out two birds with one stone this Friday at the IZOD Center. Roni Deutch Tax Center will be offering coupons for a free New Jersey income tax return to state residents thi...

Deloitte: Real Madrid Remains Richest

According to Deloitte's latest Football Money League report, Real Madrid remains the world’s largest richest football club, generating in excess of $600 million in revenue last year. Real Madrid tops the business advisory firm's list for the fifth consecutive year. Paul Rawnsley, Director in Deloitte's Sports Business Group, commented: “We continue to assert that the game’s top clubs are w...

TNS & ESPN Launch New, Euro Sports Poll

TNS and ESPN have created a new European version of the popular ESPN Sports Poll, which will be intended to provide sponsors, leagues, and the media with insights about the impact that sports has on European consumers and the role it plays in their lives. Initial results were today revealed based on 500 online interviews conducted in January in each of the following countries: France, Germany,...

Links 03/03/10

Deals Air Alaska Renews With IditarodSamsung to support World Indoor ChampionshipsMarathon Oil becomes title sponsor of AIDS Walk HoustonNASCAR automotive group adds to fan experience with #sponsorship of #NASCAR HOF Trends Just Marketing International Expanding to AsiaTNS & ESPN Launch New, European Sports PollFIFA Women’s World Cup 2011 a magnet for sponsorsDeloitte: Real Madrid St...

AEG, T-Wolves Battle for Target Center Wall

If Target, the only company with two major deals in the same city, could rename Minneapolis' 11.5 mile stretch of the Mississippi River, would you put it past them? Now it seems they (or perhaps another advertiser) will have an additional opportunity to dominate the Minneapolis cityscape. That is if the dispute gets settled, as to who has the rights to sell the ad space outside of Target Center...

Plenty of Ads to Go Around on Oscar Night

SOME months back, with the national mood more “Up in the Air” than “Up,” there were doubts about ABC’s ability to sell commercial time during its presentation of the coming 82nd annual Academy Awards. Those worries were exacerbated by the low tune-in — 36.9 million viewers — for the 2009 show. But three days before the broadcast, the spots are sold out, and at decent rates, considering the eco...