Sponsored Video Distribution: Future of Music or Shortsighted Death Knell?

The Chicago Rock Band, Ok Go, has been making waves outside of the studio recently starting with a scathing New York Times Op-Ed piece by lead singer Damian Kulash Jr. In the article published last Friday, Kulash Jr. lashes out at label, EMI, for stunting the group's promotional exposure by blocking YouTube's embed feature on the group's newest music videos. While record companies don't earn st...

Links 02/23/10

Deals UEFA and Coca-Cola Renew Through 2017Orlando Magic Sponsor Rec CentersKodak Expands Rights Around Oscars SponsorshipBridgestone Books Naming Rights To Nashville ArenaMLS' Philadelphia Union Sign Turkey Hill DairyChicago Red Stars Team Up With Weiss Memorial HospitalTequila Patron to Become 2010 Presenting Sponsor for Nine-Race American Le Mans Series Planet Hollywood Resort signs spon...

'Save A Pet' Apps Get Brand Sponsors

As cause marketing becomes an ever more present element within traditional sponsorship deals, cause components may play growing importance in helping social application developers finally gain acceptance and interest from mainstream brand advertisers. One example of this is DogTime Media, which claims to be the largest vertical network of pet owners, and their recent launch of two popular Faceb...

How NOT To Use PowerPoint

This was too good to pass up, especially since we've all seen awful powerpoint presentations (sometimes from sponsorship sellers!). In every joke, there is a bit of truth, right? So we might as well learn from it. Check out comedian Don McMillan's take on "How NOT to Use PowerPoint."

Sting Teams Up With Xerox For Summer Tour

Sting will embark on another world tour this Summer accompanied by the Royal Philharmonic Concert Orchestra and presented by Xerox. The tour, announced today by Live Nation, will kick-off in Vancouver on June 2nd and then travel to numerous cities across North America. "Our global sponsorship of Sting's 2010 world tour offers an opportunity for Xerox to showcase not only Sting's legendary ...

The Case for Smarter Proposals .. in 140 Characters

This quote courtesy of Ad Age's Jeremy Mullman, who moderated a sponsorship panel at the NHL Club Business Meetings today involving marketing execs from McDonald's, State Farm and Gatorade. According to Mullman, the panelists all agreed that the keys to any pitch are relationships and creativity. But don't despair, there's got to be a constructive lesson here of some sort. Properties need to do...

Links 02/24/10

Deals Sting Teams Up With XeroxAmerican Airlines, Frito-Lay sign up to support DFW Super Bowl effort Qantas become title sponsor for 2010 FORMULA 1 QANTAS AUSTRALIAN GRAND PRIXSamsung to Announce Sponsorship with International Paralympic CommitteePPL, expanding into Philadelphia area, buys naming rights for Union soccer stadiumUS #F1 Loses SponsorshipThe Hartford Renews with RCRToyota new s...

Nielsen on Olympic & Super Bowl Viewership

An estimated 56% of Olympic viewers are female, while 44% are male. Super Bowl viewership was almost the exact opposite, with its audience composed of 54% males and 46% females. While Nielsen reports that this is the most startling difference between the two audiences, a recent study goes further in breaking down the viewership differences by region, age and race. For instance, Nielsen found th...

Survey: # of New Sponsorship Deals Increases in 2009

According to The World Sponsorship Monitor Annual Review, a survey published by IFM, the number of reported sponsorship deals held up well in 2009 despite the sagging global economy. The survey released today found that the number of reported new deals rose 15% in 2009 while withdrawals remained steady year over year at 8%. The sports sector still dominates with 88% of all deals in both numb...

SponsorshipU Launches White Paper

We got an excellent, albeit pretty long, powerpoint this morning entitled "Acquiring Event Sponsorship: The 30,000 Foot View" from SponsorshipU, a free no frills guide for event organizers seeking funding. I shudder to think what the ground level view would look like if the 30,000 ft. is 64 pages. In any case, we pulled what we felt were the three most important slides below. Be sure to downlo...