VISA CMO on Olympic Measurement

VISA CMO Antonio Lucio sits down to talk about the soft (messaging) and hard (measurement) side of Olympic sponsorship with Ad Age's Beth Snyder Bulik. While athletes are at the core of Visa's messaging strategy, Lucio says Visa is not opposed to adjusting its strategy for London 2012. How do you tie rigorous quantitative metrics back to a brand spend? Check out Lucio's take on measuring with...

Activation Tactic of the Week

Are you looking for new ways to drive awareness to a new team jersey kit? Are you looking for ways to leverage both music and entertainment? Umbro recently unveiled England's new away jersey for the 2010 World Cup in a very unconventional setting. The apparel company turned to Tom Meighan, frontman for the popular English band Kasabian, to unveil the jersey during a live concert performance at...

Links 02/19/10

Deals City of Winnipeg scores first sponsorship under municipal sponsorship planMissouri State outsources athletic marketing to NelliganFord Partners With PBS For Black History MonthUTSA Athletics, DOCUmation announce five-year sponsorship agreementJ.C. Penney Expands Robotics SponsorshipMaker’s Mark named official bourbon of equestrian games Trends Investment in web series will hit $13...

ATP Tennis Inks Corona Extra

Corona Extra will become the new global premier partner of the ATP World Tour under a sponsorship deal announced today that will begin later this year. Corona Extra replaces Mercedes-Benz which had been the ATP's longtime premier partner until its deal expired in 2008, after 12 years. As part of the 5½ year agreement, Corona Extra becomes the official beer sponsor of the ATP World Tour and...

WWE Hooks Official Meat Snack

ConAgra Foods' Slim Jim brand, will be the "Official Meat Snack of WWE" and is the presenting sponsor of WWE's WrestleMania XXVI on March 28 and SummerSlam on August 15. As part of the deal, WWE Superstar Edge will continue to serve as a spokesperson for Slim Jim. The one-year deal extends the relationship begun last year as part of the brand's "Spicy Side" campaign and will feature numerous p...

First Sponsorship Deal Done on Twitter?

Bleacher Report has a great account of what it's calling the first sponsorship deal done on Twitter - a deal discussed between @Kenny_Wallace and @ZimmzangCEO. Bleacher Report writes: Just before Kenny Wallace entered his No. 28 Nationwide Chevrolet at Daytona International Speedway on Feb 13, 2010, @Kenny_Wallace tweeted that he needed $7200.00 for four sets of tires. He needed the tires f...

Links 02/22/10

Deals ATP Tennis Inks Corona Extra As Premier PartnerTire Kingdom Signs Title Sponsorship for NHRA GatornationalsISP Signs Deal to Rep NCAA Athletic DirectorsChiquita Sponsors PGA Tour eventsWWE Hooks Official Meat Snack -- ConAgraFoods' Slim JimJ.C. Penney Expands Robotics SponsorshipMaker’s Mark named official bourbon of equestrian games New Balance Short Films Steps Into Social Outreach ...

UEFA and Coca-Cola Renew Through 2017

UEFA and Coca-Cola today announced an extension to their long-term sponsorship agreement during a ceremony at the Palace of Culture and Science in Warsaw, Poland – the setting for the recent UEFA EURO 2012 qualifying draw. The Coca-Cola Company is one of the longest-standing partners of the Union of European Football Associations (UEFA), sponsoring events since 1988. The agreement announced to...

Kodak Expands Rights Around Oscars Sponsorship

Kodak and the Academy of Motion Picture Arts and Sciences today announced an expansion of their existing relationship as Kodak becomes the sponsor of several events surrounding the 82nd Academy Awards including Meet the Oscars events taking place in Chicago and New York from February 25 through March 7. Kodak will also be the exclusive sponsor of the bleacher seats that line the Red Carpet lead...

Bridgestone Buys Naming Rights to Nashville Arena

It's (almost) official. The Sommet Center signs will come down in Music City as the Nashville Arena, home of the NHL's Predators, will now be known as Bridgestone Arena. Yesterday, the Predators requested a meeting with Nashville's Metro Sports Authority in this letter, to approve the deal. A meeting will be held today to discuss the new naming rights deal. If approved, the arena which has b...