Hollis Sponsorship Award Winners

Last night UK Sponsorship consultancy and publisher, Hollis Sponsorship, announced its annual awards in a variety of sponsorship categories, at a gala in London. The awards primarily focus on European and UK sponsorship campaigns. For Sponsorship Consultancy of the Year, Synergy beat out Capitalize, Four Sports, Arts & Sponsorship, MEC Access, Octagon and SBI. John Smith’s Grand National ...

Cone: Halo Effect Works Both Ways

As it turns out brand name corporate partners may be able to provide a reciprocal halo effect to non-profits, too. According to the Cone Trend Tracker, more than three-quarters (78%) of Americans believe a partnership between a nonprofit and a company they trust makes a cause stand out. “Leading nonprofits are transforming their missions into breakthrough cause brands by harnessing the power ...

FLW Gets the Boot

FLW Outdoors, the world's predominant tournament fishing organization, has partnered with boot-maker, Wolverine, bringing the brand on board as an associate sponsor. Terms of the agreement were not disclosed. "We're proud to announce our partnership with Wolverine and look forward to a relationship that will surely benefit both parties," said FLW Outdoors' Chief Marketing Officer and Senior Vi...

Links 03/10/10

Deals Aaron's to sponsor Waltrip in Cup Series at 'DegaFLW Partners with Wolverine BootsCost was Big Issue in Sprint's Decision Not To Renew NFLThe NHL & Hershey Canada sign exclusive 3 year partnership in Canada Trends Economic times forcing #NASCAR teams to seek new sponsors, categoriesBarcelona candidate considering selling shirt #sponsorship for first time in club's 111-year his...

Kraft Inks Partnership with NCAA/CBS Sports

Kraft Foods' U.S. Snacks business has partnered with the NCAA and CBS Sports to become an Official NCAA Corporate Partner for several of its flagship snack brands, including Planters, Ritz, Oreo and Wheat Thins. The sponsorship will provide promotional and marketing rights for the NCAA and all 88 of its men's and women's championships. Terms of the deal were not disclosed. As part of the agr...

Heineken Plays Prank on UEFA Football Fans

Life is all about making compromises right? That's what roughly 1,000 A.C. Milan fans thought they were making last Fall, when they gave up a big football match with Real Madrid for a poetic musical, thanks to Heineken and about 200 accomplices in on the joke, including girlfriends and professors. Check out the video below. Heineken ?taly Activation from Kreatif360 on Vimeo.

Conan To Hit The Road On AmEx-Sponsored Tour

Sidelined from TV until September, Conan O'brien is heading out on a 30-city tour sponsored by American Express. The tour, which Conan announced via his Twitter account earlier today, will be titled The Legally Prohibited from Being Funny on Television Tour presented by American Express. Organizers called the tour "a night of music, comedy, hugging and the occassional awkward silence." A s...

Links 03/11/10

Deals Microsoft's Bing sponsors The SimpsonsConan Teams Up With AmEx for Comedy TourH-P Signs Renault sponsorship dealBNP Paribas Sponsors Tennis Ball Recycling ProgramKraft Foods Inks Partnership with #NCAA & #CBS SportsManchester United sign #sponsorship deal with Malaysian telecom companyPinnacle Foods Renews With Kevin HarvickMars Links With Scottish FA Trends Let the Sponsorship...

How Even Garden Designers Tap Brand Budgets

As we (slowly) flip the page on Winter, one oft-overlooked sponsorship opportunity is garden and flower shows. Horticulture Week takes an in-depth look at how garden shows and designers can employ a little lateral thinking to tap into brand budgets. Exhibiting at a major garden show, like London's Chelsea Flower Show, can require designers to balance budgets as high as $600,000 so many turn ...

Activation Tactic of the Week

Are you looking to offer new premium giveaways for fans? Have you considered attempting to set a Guinness World Record at your venue? Sports organizations looking for ways to enhance their premium giveaway nights should take a moment to benchmark the Cleveland Cavaliers' recent Snuggie Night presented by KeyBank. The team took the Snuggie giveaway night to the next level by asking all fans wit...