Herbalife Launches Brand Campaign Starring Sponsorships

Herbalife, a $2 Billion global nutrition company, has for the first time in its history launched a consumer print and outdoor advertising campaign as part of the 'Herbalife 30th Anniversary Campaign' to increase brand awareness throughout the U.S. market. Creative from the campaign, developed by UNIT design collective, features images of Herbalife's various sponsorships including the LA Galax...

U.K. Football Club Raises £20K in Fan Sponsorship

A financially struggling team has asked its own fans to sponsor an upcoming match and it seems the plan might just pay off. So far, Crystal Palace F.C. has raised £20,000 in fan sponsorship, in £25 and £50 increments, of its requested £25,000 to play the April 5th match with Preston NE. Not discounting the feat, the sum pales in comparison to the some £20 million the club is said to owe ex-ch...

Capital One Becomes Exclusive Credit Card and Retail Bank of NCAA

Capital One has reached an agreement with CBS Sports to become an NCAA Official Corporate Champion, the highest partnership marketing level offered by the NCAA. The multi-year agreement includes exclusive credit card and retail banking category marketing and promotional rights around the NCAA's 88 Divisions I, II and III men's and women's championship events throughout the year. "Strengthening...

Links 03/17/10

Deals Capital One Becomes Exclusive Credit Card and Retail Bank of #NCAACA will not renew #sponsorship of World Golf Championships eventVirgin to fly England to World CupChevy Scratches Chicago Cubs From #Sponsorship LineupToyota wants in at WrigleyThree Rivers Festival Lands Major #Sponsorship From National Serv-AllRite Aid pulls #sponsorship of Pittsburgh's Celebration of LightsCoca Cola...

Dodgers Kick-Off Partnership with Taiwanese PC Maker

The Los Angeles Dodgers and MSI, a global manufacturer of computer components and systems, have agreed to a promotional partnership that will supply the Dodgers with Wind Top All-in-One PCs and laptop computers for team executives and office staff throughout Dodger Stadium. As part of the deal which runs through 2011, MSI will receive advertising within Dodger Stadium, various marketing events...

FDA Prohibits Tobacco Brand Sponsorship

The FDA issued a final ruling today which contains a broad set of federal requirements designed to curb access to and the appeal of cigarettes and smokeless tobacco products to children and adolescents in the United States. The Regulations Restricting the Sale and Distribution of Cigarettes and Smokeless Tobacco to Protect Children and Adolescents, restricts the sale, distribution, and promoti...

Links 03/18/10

Deals Citi Joins PUMA as WPS Founding PartnerDodgers Kick-Off Partnership with Taiwanese PC MakerChicago may hit brakes on Cubs' Toyota sign Trends As city assets dwindle, Coloado Springs finds corporate #sponsorship is a tougher sellManchester United aiming to exploit huge #sponsorship opportunities in IndiaWGC at Doral looking for fifth title sponsor in the past 12 years. From 1962-99, ...

Starbucks Teams Up With Beta Cup Competition

Convenience culture has spawned a consumption nightmare. In fact, according to betacup, 58 billion paper cups are consumed in America every single year creating 60% of the worlds total cup wastage. Most subsequently find their way to a landfill. Enter betacup, a design competition that is looking to crowdsource the next great ideas for the most sustainable "to-go cup." Starbucks will provide $...

Activation Tactic of the Week

Are you looking for new ways to leverage airline partners? Are you looking to bolster your gate entrances with elements that drive awareness for your organization's cornerstone partners? The Florida Panthers and JetBlue are celebrating their partnership by featuring a 22.5' x 26' airplane tailfin outside the BankAtlantic Center in South Florida. The fixture will serve as a gathering place for ...

Coca-Cola Launches "Unity Cup"

Coca-Cola is combining two long-running property relationships to create a wholly new event being dubbed the "Unity Cup." Special Olympics athletes, playing alongside football legends and other celebrities, will compete in the inaugural "Unity Cup" presented by Coca-Cola, prior to a FIFA World Cup quarterfinal match. The Coca-Cola Company, in partnership with Special Olympics, today announced ...