LG Extends Snowboard World Cup

LG Electronics and the International Ski Federation (FIS) today announced that LG will renew its title sponsorship of the FIS Snowboard World Cup for the 2010/2011 season. As one of the biggest winter sports competitions in the world, the LG FIS Snowboard World Cup 2010/2011 competitions will take place across some 20 cities in more than 15 countries between September 2010 and March 2011. Broa...

Video: Sponsor Sensory Overload

We've all been in an arena and experienced a dizzying case of sponsor sensory overload, with 10, 20, even 50+sponsors all shouting "look at me!' With downward pressure on property revenues, it would seem logical to try to cram in as many sponsors as possible, not only to pad coffers, but also to mitigate the risk of losing some partners in an uncertain environment. However, as this 2005 video f...

Links 03/04/10

Deals SAP Extends San Jose Tennis Sponsorship til 2013New Balance inks track #sponsorship deal with the National Scholastic Sports Foundation’s Outdoor NationalsLG Extends Snowboard World CupNashville Predators announce multiyear sponsorship with FordKodak to sponsor German Ski Cross Tour finalMonster Energy to Sponsor French Grand Prix at Le Mans for Next Two YearsKFC Inks Sports-Marketin...

Census Courts "Hard-to-Count" Populations With $1.2 M Nascar Sponsorship

The U.S. Census Bureau is starting to really move through its $340 million new marketing campaign, announcing today a $1.2 million agreement with Roush Fenway Racing to serve as the primary sponsor of the No. 16 Ford Fusion driven by Greg Biffle for three NASCAR Sprint Cup Series races. This agreement comes on the heels of the Census Bureau's controversial decision to purchase a $2.5 million, :...

Activation Tactic of the Week

Molson Canadian featured one of the best activation footprints in all of Vancouver for the 2010 Olympic Games. The brand's "Hockey House" was a hometown fixture that turned out to be the best place for hockey fans to watch games and listen to the latest Canadian music in Vancouver. But that wasn't all the brand did to support Canada's efforts to host the Olympic Games. Check out some of their ...

Ask.com Asks You to "Search for Sponserships"

Update: Have to hand it to Ask for the quick response. Within 10 minutes, the Google listing is spelled correctly. At least they didn't go do something really crazy, like put the olympic rings on their homepage. As if there wasn't something weird enough about Ask.com advertising on Google search, if the struggling search engine really wants to steal Google's share of 'sponsorship' searches, r...

Links 03/05/10

Deals Coca-Cola continues alliance with #NASCAR venuesCensus Bureau Courts "Hard-to-Count" Rural Populations With $1.2 Million #Nascar #SponsorshipCoca-Cola joins list of sponsors for downtown Lexington events during Alltech FEI World Equestrian Games Trends And the Oscar for Best Supporting Technology Product Placement Goes to...Apple!#NASCAR teams, tracks go extra mile to keep sponsors...

Sony Ericsson Drops WTA Title; Extends Sponsorship

Sony Ericsson has restructured its sponsorship with the WTA, under a new deal whereby Sony Ericsson will remain the Tour's lead sponsor, but not its title sponsor, through the 2012. "It's a non-title deal, but they remain the tour's exclusive lead, global partner. No one will come in at a higher level than Sony Ericsson. That's our commitment to them," WTA chairman and CEO Stacey Allaster sai...

Logorama: Coming to a Stadium Near You?

Some films try to pack corporate logos into the production, in order to afford A-list talent. Others pack them in, in place of it. Meet Logorama, the film which cast corporate logos like Ronald McDonald and Sun Microsystems, on its way to an Oscar at the Academy Awards last night. While you've most likely seen many of the Oscar-hording commercial blockbusters last night, one of the best reas...

Physicians Committee Aims to Derail Kraft's Cheddar Explosion

The Physicians Committee for Responsible Medicine has offered Irving Mayor Herbert Gears, $75,000 to replace Kraft as the official sponsor of the city's implosion of Texas Stadium on April 11th. Back in January, Kraft Foods was unveiled as the sponsor of what the company is promoting for Mac & Cheese as the "Cheddar Explosion." In a letter offering Gears $75,000 in cash sponsorship, Physici...