Activation Tactic of the Week

Are you looking for new ways to enhance your hospitality footprint? Are you looking to create an on-site activation plan designed to spur nationalism? Since 1992, Heineken has created a "Holland House" at each of the Olympic Games for all Dutch athletes, family members, friends, sponsors, media representatives, and VIP guests to enjoy while demonstrating their support for the Dutch athletes du...

See What Happens When A Sponsorship Opp Goes QVC!

Is this really what sponsorship has come to? Purists might grumble, but all joking aside, this is a pretty genius way to get the word out about Roush Fenway's Ricky Stenhouse sponsorship opportunity. "If you call in in the next 10 minutes, I'm going to throw in a free pit crew!" Amazing.

MLS Team Inks Exclusive Tequila Sponsorship

Familia Camarena Tequila, which only earlier this week announced plans for a U.S. launch, announced today a sponsorship agreement with Major League Soccer team, Chivas USA. A release announcing the deal explained the tie-in: "With a history rooted in the culture of Mexico and tequila production facilities located just one hour outside of Guadalajara where Chivas futbol reigns supreme, Famili...

Spring & Sponsorship at the Flower Show

After a couple blizzards, trudging around in snow, pretty at first, gets tiresome. The recent Philadelphia International Flower Show reminded me that spring indeed will arrive. Another reason I attended the show was to check out the sponsorship activation. The Flower Show is one of the best sponsorship developers in Philadelphia, and I always appreciate the obvious guidance and hard work of t...

Links 03/26/10

Deals AB InBev Enlists Madonna, Pussycat Doll Amid Marketing SplurgeAir Force officials team up with Kenny Bernstein Racing teamCisco Sponsors MSNBC's Rachel Maddow IMG granted Inflight distribution rights to the #Fifa World CupMLS Team Inks Exclusive TequilaKodak to Sponsor the StreamysOA treatment, Euflexxa, renews #sponsorship with Summer National Senior Games Trends Ferrari Finds Sm...

Showtime Takes Darlington Title

Showtime Networks Inc. will sponsor Darlington Raceway's iconic Southern 500 NASCAR race. Track president Chris Browning told The Associated Press on Monday that the cable network has agreed to a multiyear deal as title sponsor for the raceway's only Sprint Cup race. Read More >>

How Social Media May Be The Perfect Supplement To Sponsorship's Recovery

Like many companies, vitamins and supplements supplier, Herbalife, is going all in on not just marketing their brand to consumers, but letting consumers take control of the brand, and market it to each other. This, of course, is great news for those people and properties seeking to get their paws on a growing marketing budget, whether through social media or sponsorship. Like Prilosec and other...

Supersize This!

Recently, we came across an interesting partnership between the Golden Arches and the ancient sport of Sumo in Japan. After digging a little more, come to find there is perhaps no sports marketing case that better illustrates the need for cultural customization when it comes to sponsorship strategy. Raise your hand if you've spotted an in-store activation like this specially designed seat for s...

Canadian Solar Sponsors SJ Sharks Playoff Run

Canadian Solar, one of the world's largest solar panel producers, will serve as the presenting sponsor for the San Jose Sharks' 2010 playoff campaign. “We are pleased to bring Canadian Solar on board as the presenting sponsor for the Sharks 2010 playoff run,” said Malcolm Bordelon, executive vice president of business operations, San Jose Sharks. “The game of hockey started in Canada and, as ...

Links 03/29/10

Deals Toronto Blue Jays, Rogers Centre Welcome Back Honda CanadaShowtime Takes Darlington Title #SponsorshipSubaru gallops into continued #sponsorship of UK show jumpingCofidis extends sponsorship until 2012SUM Boosts Sponsor Roster for Mexican National TeamHP to be Official Networking Sponsor of Ryder Cup 2010Lifetime 'Wraps' #NASCAR Deal To Support Return Of 'Army Wives'U. of Del. to Part...