Fashion Houses Battle for 'Horse Culture'

Suzy Menkes of the New York Times today penned a piece on how Gucci and Hermès are using equestrian sponsorships to reinforce brand relevance with the luxury lifestyles they cater to. Gucci sponsored the Gucci Masters this past weekend near Paris, while Hermès announced Le Saut Hermès would compliment its vast portfolio of horse jumping events this spring, by bringing equestrian chic back to ...

Links 12/14/09

Deals RCN Signs Deal with UIC AthleticsLouisville Arena Signs 4 Sponsors: McDonald’s Restaurants of Kentuckiana Co-op, Coca-Cola Enterprises Inc., The Homemade Ice Cream and Pie Kitchen and The Galt House HotelLance Armstrong's Team RadioShack Secures $3.75M Deal with TrekSiemens to Light Up Disney's 'It's A Small World' Attraction With Sylvania SponsorshipAccenture Ends Deal With Woods; ...

UNICO Unites Against MTV's Jersey Shore Sponsors

Tiger Woods' sponsors aren't the only ones under a heat lamp these days. UNICO, the nation's largest Italian-American service organization, first ripped MTV in an open letter and now it's taking aim at the companies still sponsoring the network's controversial new show, Jersey Shore. Initially, UNICO president appealed to MTV's Judy McGrath saying: 'In the name of decency and fairness to mi...

Toshiba is Exclusive Countdown Sponsor for NYE TSQ

Toshiba will be the exclusive sponsor for this year's Official Countdown during the Times Square New Year’s Eve Celebration. How can that be with other major brands involved in the event, held annually in the globe's most commercialized intersection? We contacted Toshiba's PR representatives for clarification. As it turns out, while others sponsors are involved in the celebration through va...

Etihad Airways Wins With Formula 1

Etihad Airways, the national airline of the United Arab Emirates, took home top honors at the Arabian Sponsorship Awards for the Formula 1 Etihad Airways Abu Dhabi Grand Prix. Etihad Airways signed a three-year deal in December 2007 to become the title sponsor of the Formula One Abu Dhabi Grand Prix, starting with the inaugural event in 2009. The Abu Dhabi-based airline won the award for the ...

Links 12/15/09

Deals Verizon Wireless to serve as title sponsor of the 73rd Annual Shrine BowlUSA Swimming gets an official skin care sponsor in CeraVeJagermeister renews official and exclusive spirit sponsor for 2010 Monster Energy AMA SupercrossRCN renews with Kettler Capitals Iceplex and George Mason UniversitySky Italia and News Corporation join BSkyB in sponsorship of cycling teamUSOC confirms spons...

Powerade's Intramural Sponsorship Program

While multi-million dollar sponsorships and agencies snapping up the rights to sell them are common in NCAA intercollegiate athletics, other brands see a growing opportunity in intramural athletics. That's right the bastion of bad uniforms, loosely officiated contests and epic post-game parties is getting interest from blue chip brands like Powerade, as well. Matt Schommer profiles Powerade's...

Links 12/16/09

Deals Lucozade Sport & Hyundai sponsor ITV's World Cup 2010 coverageEastern Bank Partners With NESN to Become the Official Bank of Boston Red Sox Baseball on NESNGlobacom Withdraws From Premier League SponsorshipDomino’s Pizza Announced as Sponsor of ITV1’s Take Me Out Trends Restaurants Go Bowling with College FootballIvy League Seeks Sponsor for Inaugural Lax TournamentNew associat...

Sponsorship For Fire Trucks?

Supermarket, Food 4 Less, a subsidiary of Kroger Company, has come to the rescue of the Stockton Fire Department's budget shortfall. Food 4 Less's sponsorship will allow the Stockton Fire Department to purchase a brand new fire truck. According to KCRA.com: A federal grant paid $400,000 to purchase the truck, but the city that's been hard-hit by budget woes was still short of funds until Foo...

Cars.com Accelerates Sports Ad Campaign

Cars.com says it plans to step up its investment in sports sponsorship and advertising in an effort to capture share as the market for car buying continues to recover. Cars.com will accelerate its marketing efforts in the final weeks of the year with a series of halftime show sponsorships and commercials that will air on NFL and college bowl games in addition to high-profile sports news progra...