Activation Tactic of the Week

Are you looking for new guerrilla marketing campaign ideas? Are you looking for new ways to leverage winter sports events to drive awareness for your product or service? Brands looking for new, cost-effective ways to drive awareness during the 2010 Vancouver Olympic Games and other winter sports festivities should check out the guerrilla marketing concept below called snowbranding. The piece s...

Breaking Down A Sponsorship Solicitation

Consistently one of the most-asked questions from consulting and coaching clients is about the nature and content of corporate sponsorship letters and solicitations. The tendency or urge that you may have is to send copious detail to a stranger to substantiate why your sponsorship opportunity is worthy and to be efficient by providing so much detail so as to be thorough. These seem like great ...

Panda Scores Sponsorship From Chinese Auto

Tai Shan may not be a household name, but WaPo reports that the National Zoo panda has scored what some athletes and stars strive for their entire lives: a corporate sponsorship. Sichuan Auto Industry Group agreed to pay a million yuan, or about $150,000, to "adopt" the panda bear for life. According to company spokespeople, the company's interest is somehow tied to the automaker's efforts to...

Military Hero To Get NASCAR Naming Rights Courtesy of Crown

Since 2007, as part of its sponsorship with Richmond International Raceway, Crown Royal has signed over the naming rights to the winner of an essay contest on crownroyal.com. This year, Crown Royal will honor one military service member with title sponsorship of the Your Name Here 400. As part of the Crown Royal “Your Name Here” 400 contest, five finalists from various branches of the armed s...

Vanity Fair Rolls Out The Red Carpet With L'Oreal iPhone App

With about a month to go, Vanity Fair is getting an early start on the Oscar predictions with a new iPhone app, sponsored by one of their major advertisers, L'Oreal Paris. This is the latest in a fast growing trend of publishers launching sponsored iPhone apps. Take for instance, USA Today's partnership with Hampton Hotels and Motor Trend's recently launched iPhone app with Mercedes-Benz. Th...

Win A Free Sponsorship Consultation With Front Row

Front Row Marketing Services, a Philadelphia-based firm specializing in developing and evaluating sponsorship investments, is offering a free sponsorship analysis as part of the company's website relaunch. Here's what you need to know: The free sponsorship analysis contest runs through Sunday, February 28, and the winner will be announced on Monday, March 1st. To be entered for a chance to wi...

America’s Cup Sinks as Sponsors Flee Billionaire Feud

Billionaires Larry Ellison and Ernesto Bertarelli have turned an America’s Cup boom into bust, according to Business Week: A 30-month wrangle over rules canceled a 19-team qualifying event, scared off sponsors like Banco Santander SA, UBS AG and Nestle SA and shrank the organizing budget to 8 million euros ($11.1 million) from a record 230 million euros in 2007, organizers said. Read More &g...

Links 02/08/10

Deals Audi confirmed as Louis Vuitton sponsorGameStop renews its sponsorship with JGRDanica Patrick, JR Motorsports add Hot Wheels Sponsorship for Nationwide Series Trends It's Been A Good Sponsor Signing Week for The Campign World Truck Series Your Client As An NBA All-Star Microbrews Get The Boot Thanks to Olympic SponsorshipIOC spurns Deloitte's sponsorship offerSports Illustrated a...

What's Not To Get About Sponsoring A Panda?

The Washington Post reports that hours after he landed, Tai Shan, the panda who grew up at the National Zoo in Washington, D.C., and returned to China on Friday, had acquired a corporate sponsor: Sichuan Auto Industry Group. Remarkably the reporter states: "It's unclear what Sichuan Auto gets out of it." Are you kidding me? How about world domination! Who doesn't love a Panda? And for a cou...

DHL's Fashion Week Activation Showcases Global Supply Chain

DHL wants to own the entire fashion logistics supply chain and it's using fashion weeks across the globe to do it. DHL returns to New York's Mercedes-Benz Fashion Week for the event's final stint at Bryant Park next week. As part of this season’s Mercedes-Benz Fashion Week, DHL will be hosting a customer workshop, entitled, “Moving Fashion in Style” which will highlight some of the key succe...