Visa's 2010 World Cup Spot

Coming fast on the heels of Visa's Go World Olympic campaign, Saatchi & Saatchi put together this new spot for Visa's 2010 World Cup activation in Europe. Busy year. In addition to its enormous Olympic activation, Visa is one of six global FIFA partners with exclusive global category rights through 2014. Visa paid an estimated $200 million for the honors in 2006. Check out the brand new Wor...

World Cup: Why Visa Has the Rights, But MasterCard Got Paid

With Visa's new 2010 World Cup spot coming out, it might be a nice time to revisit the tussle that went down between Visa, Mastercard and FIFA on the last go-around of FIFA's World Cup sponsorship renewal. Visa's 2010 World Cup sponsorship will be its first in the financial services category (Mastercard was an official sponsor from 1990-2006). The transition was anything, but smooth. It's comp...

Team Demands $ From Grocery Chain in Sponsorship Triangle

The only thing is, for the AHL's Syracuse Crunch, it is not Penn Trafffic's sponsorship money the team is seeking in bankruptcy proceedings. Rather it seems the team is seeking the money it is owed from the rest of the team's partners. In court papers filed today, the Crunch claim that the grocery chain was scheduled to pay the team on behalf of sponsors such as Nestle, Dole, Unilever, Clorox a...

Links 02/17/10

Deals ACE Group close to title sponsorship decision for Champions Tour eventDe Vere Hotel Group to extend PGA sponsorshipLucas Oil Reinks with Accord Speedway for 2010Coca-Cola Plans to Extend Olympic Sponsorship Trends Surge in Digi SponsorshipSports Enterprises Race to be GreenOlympic Sponsorship Creates ConfusionSponsorship Woes Threaten Future of U.S. Formula 1 Team Tactics Master...

Third Longest Non-Sports Sponsorship Gets 18th Renewal

When you think of the longest running non-sports sponsorship, Macy's Thanksgiving Day Parade probably comes to mind, but how about the QuickChek New Jersey Festival of Ballooning? What QuickChek calls the largest summertime hot air balloon and music festival in North America, held annually at Solberg Airport in Readington, New Jersey, has been sponsored by the chain of convenience stores (head...

"Can't Miss" Marketing & AVTR-lash

You can't turn on the TV these days without seeing a promo for James Cameron's 3D Thriller, Avatar, set for release next Friday. Glass half full - everyone knows about it. Half empty - do we know too much? Generally, we're all for brands that use media spend to promote a film and gain relevance with a particular film's audience, but in this case it seems the studio could be walking a thin line...

Links 12/11/09

Deals Henkel Continues Sponsorship of University of Michigan Solar Car TeamEnsure to sponsor Champions Tour Rock Barn event in 2010New €6m deal sees Vodafone answer Dubs' sponsorship callToyota and Live Nation partner on Oakdale and Comcast deals TrendsWorld Yacht Racing Forum debates sport's commercial return Could Tiger Woods Be A Good Thing For Event Sponsorship?Why Tiger Woods PR dis...

Sun Life's Silly New Naming Rights Ad

Many people thought the concept of paying millions for naming rights was a joke well before Sun Life Financial's new TV spot. The thing is, this ad really isn't that clever. I mean, there are plenty of real life examples of wasteful naming rights deals they could have pointed to. That seems easier.

British Airways Chooses IMG For Consulting

After a competitive pitch, IMG has been named British Airways agency of record for sponsorship marketing. In the role, IMG will assist BA in activating existing sponsorship investments, as well as, identifying new opportunities. British Airways' major ongoing sponsorships include the London 2012 Olympic and Paralympic Games, Taste of London and the British & Irish Lions Tour (rugby). P...

Siemens to Light Up Disney's 'It's A Small World'

Siemens' Sylvania lighting brand will be the new brand partner for the iconic "it's a small world" attraction at Disneyland Resort. "We are thrilled to be associated with such an icon of the Disney experience. At Sylvania, we are creating ways to see the world in a new light. Our association with 'it's a small world' is a perfect fit for our own vision," said Rick Leaman, president and CEO of ...