The Six Most Memorable Press Conferences

Second guessing is an art form, practiced in pre-season media days and perfected in the post-game press conference. In case you fell asleep thinking the Patriots had SNF in the bag, you're kicking yourself for missing an epic finish and, in the opinion of most, a blunderful playcall at the hands of Pats coach, Bill Belichik. As press conference sponsors, Covidien and Dunkin Donuts, were the r...

Is Aggregating Rights A Smart Strategy for Nascar?

Despite some recent notable deals, there's still a lot of pain across NASCAR team race shops. The growing frustration is leading to increasingly louder calls for a new model. Does NASCAR have a responsibility to broker and/or steer companies interested in commercial opportunities with the sport toward teams? That's the question that Josh Corder of bleacherreport.com asks. Corder writes: In...

Links 11/16/09

PETA Takes Issue With 'Sesame Street' SponsorTD Bank Renews Philadelphia International Cycling ChampionshipsToshiba signs as sponsor of England football team Deutsche Bank Signs Five-Year Sponsorship Accord With Art HKCredit Suisse Signs Roger Federer to Long Term DealNissan's Cube Gets Supporting role in Crash & Burn Yi Jianlian helping Nets take their marketing to China Univision Beco...

Sponsorship Draws Attention to Sustainable Fashion

Can fashion have a positive impact on the environment? Can green clothing be sexy? Is it sustainable to create slow fashion and can second-hand be futuristic? These are some of the questions that emerging designers are being tasked with through Denmark's Innovating Sustainable Fashion design contest and fashion show. The design contest will culminate in a fashion show on December 2nd during t...

Does the PGA Tour Model Need A Makeover?

Just 10 weeks til tee off at Torrey Pines, The San Diego Union-Tribune writes that the Century Club and the PGA Tour are still on the hunt for a title sponsor for the Century Club of San Diego Invitational, formerly the Buick Invitational. Tod Leonard writes that the current crisis has awakened the PGA Tour: 'Yet here the Century Club stands, a suitor spurned by numerous possible brides ov...

Local Media, Layoffs and Sponsorship

In Albuquerque, Live Nation is shopping the naming rights to the area's largest concert venue after the state's largest newspaper, the Albuquerque Journal, decided to cut its 10 year naming rights tie and spend marketing dollars elsewhere. Earlier this year, the paper like virtually every other media organization, announced layoffs. While many organizations will cite shifts in marketing ...

How to Sponsor Free Stuff

Some sponsors will be looking to build goodwill by lining consumers pockets this holiday season. No problem in that right? Wrong. There's a right way and a wrong way to sponsor product and cash giveaways. The final tally for online marketing company Mailorama.fr's €100,000 free cash promotion: an angry mob of 5,000, 10 arrests, overturned cars, threatened legal action and 0 cash envelopes...

TB Lightning Get Paid

From NHL.com: The Tampa Bay Lightning and FrankCrum recently signed a multi-year sponsorship contract, the club announced today. The partnership makes FrankCrum the official and exclusive payroll and human resource service provider of the Tampa Bay Lightning and the St. Pete Times Forum. In addition, FrankCrum will provide other administrative and employee solutions to the Lightning including...

Ohno Takes Flight with Alaska Air

Alaska Airlines and Apolo Ohno today unveiled a specially themed Boeing 737-800 adorned with an autographed image of the Olympic-champion speed skater and "Dancing With The Stars" winner. We've seen a lot of team and organization-inspired airline designs (keyword search: planes), but I'm not sure I've ever seen one so prominently featuring an individual personality. The design features the Se...

Think Your RFP's Are Painful?

The price elasticity of advertising may be at an all time high when paper clips are being RFP'd. In August, Lowe's announced it would end its landmark $35M naming rights deal with Charlotte Motor Speedway, which began in 1999. On yesterday's Lowe's conference call we learned that CMS is accompanied by such things as coffee, paper and register tape when it comes to scrutinizing company expenses...