Video: For Aflac, Doing Good is Good Biz

Check out this video on how AFLAC (and their PR agency, Edelman) combined the insurance firm's NASCAR sponsorship with Carl Edwards, a cause affiliation and an understanding of social and mobile media to raise $2.16 Million for pediatric cancer research. What do you think of the campaign? How can you cross-pollinate your existing partnership affiliations to make 1+1=4 or 5 or $2.16 Million.. ...

Darts Promoter Dies at 58

Glenn Remick, the Darts promoter who helped put the sport on the map in America, died on November 2nd in St. Louis. From playing in various pubs as a teenager to opening a darts supply store to his founding of the American Darts Association, Remick used his enthusiasm for the sport to promote its awareness to a wider cast of players, fans and sponsors. "Glenn Remick, a beer-loving former const...

Broadcaster Turns Blind Eye, Saves Davidoff Sponsorship!

The Independent Complaints Authority for Radio and Television (ICA) has rejected a complaint against the Davidoff Swiss Indoors tennis tournament by an anti-smoking group claiming that the tournament had violated a ban on tobacco ads airing on Swiss radio and television, which was first implemented in 1964. Swissinfo.ch reports "the ICA rejected both complaints, judging that reporters only eve...

Sony Sponsors Mobile Fashion & Film

While sponsored Wi-Fi and branded apps have swept the U.S. this year, marketers may be wise to look to Asia for emerging trends in mobile content sponsorship. Sony and 3rd Space recently teamed up to provide bite size fashion and film content to Reliance Communications' 5 million GSM WAP users in India. The new sponsor-funded video marketing campaign for Sony BraviaTV resulted in 301,000 down...

AirTran To Sell Seat Back Ads

Marketers looking for a captive audience will have the ultimate opportunity with AirTran. AirTran, who has been on a recent sponsorship tear, partnering with many of the Southeast's professional sports teams, will be the first U.S. airline to install this FAA-approved advertising device. AirTran Airways, today announced plans to outfit all of its 138 Boeing jets with seat back advertising. ...

Links 11/19/09

Kenseth prepared for last race with DeWaltManly lose their $300,000 sleeve sponsorship deal with Mack TrucksWegmans landing sponsorship of the 2010 LPGA Championship -- "brand extension at its finest?" Sony Partners with 3rd Space to Sponsor Mobile Fashion & Film in IndiaBroadcaster Turns Blind Eye, Saves Davidoff Sponsorship!The Band is Not the Brand'Ain't Singin' for Coke

Oxford-Cambridge Boat Race Gets First Title Sponsor

After five years as presenting sponsor of the annual Oxford and Cambridge University Boat Race, Xchanging plc - the global business processing company - has become the first title sponsor in the race's 180 year history. Xchanging branding will be featured prominently in a new event logo displayed on the Tideway course and at the start and finish. “We are pleased and honoured to assume title ...

Lowe's Locks Down Hendricks Through '13

On the verge of a fourth consecutive NASCAR Championship, Jimmie Johnson has extended his contract with Hendricks Motorsports through 2015 and Lowe's has secured an extension as primary sponsor of Johnson's No. 48 Chevrolet through the 2013 season. "Jimmie Johnson and Hendrick Motorsports are a key part of our marketing efforts and outreach," said Lowe's chairman Robert Niblock. "We believe th...

Activation Tactic of the Week

Are you looking to create new, memorable experiences for fans? Are you looking to implement a new promotion that has yet to be executed in the United States? Betfair, an official sponsor of Manchester United, recently announced a tremendous promotional offer that encourages the club's fans across the world to show their support. Betfair is offering a "Get Behind United" promotion that will giv...

UniCredit: Sponsor Global, Market Local

A lot of buzzwords in the video below, but the presentation from an executive at UEFA sponsor, UniCredit, exhibits the challenge that sponsors of global properties routinely face - and fail at - online. How to use a single sponsorship microsite to exhibit a global association, while still finding ways to interact with visitors on a deeply local level. Here's how UniCredit addressed the chall...