New Study: Regional Sponsors Are a Hit in Major League Baseball

Recent data from a study by sponsorship measurement firm FanLab may show that smaller regional brands are standing tall with some of the biggest, official MLB sponsors in the country. FanLab’s September 2009 study included a national random sample of 1186 consumers who were asked about top-of-mind sponsors of Major League Baseball and then about their interest level in MLB and other prof...

First Mover (Dis)Advantage Applied to Sponsorship

Wikipedia: First-mover advantage or FMA is the advantage gained by the initial occupant of a market segment. This advantage may stem from the fact that the first entrant can gain control of resources that followers may not be able to match.[1] Sometimes the first mover is not able to capitalise on its advantage, leaving the opportunity for another firm to gain second-mover advantage. What does...

Links 12/02/09

First Mover (Dis)advantage Applied to SponsorshipCreators Of New Ice Skating Reality Show Eyeing Five SponsorsNew Study: Regional Sponsors Are a Hit in Major League Baseball Sponsorship allows you to capitalize on and leverage OPR: other people’s relationshipsKorean Air Invests in Arts & Culture; Launches Multimedia guides with the British MuseumSimple Sochi Logo Will Appeal To Sponsor...

Advance Auto Parts Titles Monster Jam

Advance Auto Parts will become the title sponsor of Monster Jam in a multiyear relationship. Advance Auto Parts began its national partnership with Monster Jam in 2004 and became the "Official Auto Parts Retailer” of all Monster Jam events in the United States, while holding that designation until this transition to the title sponsorship. In addition to the series becoming the Advance Auto Par...

Sony and FIFA Announce the World's First 3D FIFA World Cup

Sony and FIFA today announced an agreement for selected media rights of the 2010 FIFA World Cup in 3D. FIFA will produce the world's first FIFA World Cup in 3D. Up to 25 of the 2010 FIFA World Cup South Africa matches will be produced using Sony's 3D professional cameras, which will provide coverage of the action that is unprecedented in depth, vividness and excitement to people around the worl...

For Holidays Starbucks, Critics See (RED) & Green

I love Starbucks. I love Product (RED). I love cause marketing. If you have a problem with any of these you should probably leave now. Through December 1st when customers spent $15 on any purchase Starbucks automatically made a $1 donation to The Global Fund on their behalf. Customers also got a copy of the exclusive All You Need Is Love Holiday CD for free. But that’s not all. On December ...

Links 12/03/09

Bright House Networks enhances sponsorship of Indiana Pacers starting this season through 2013Fiat Sponsors MySpace Music Launch in U.K.St. John's County approves $200K PGA sponsorship Samsung, Voda sponsor RugbyCASIO G'zOne Sponsors Billabong Pro MauiSony and FIFA Announce the World's First 3D FIFA World CupBest Western Renews Sponsorship of NBA’s Hornets BookmobileAdvance Auto Parts Titl...

Sponsorship to the Super Rich Pays Off For Ulysse Nardin

Only two months since the last Monaco Yacht Show, organizers have finalized the renewal of Ulysse Nardin's official sponsorship for 2010. The Swiss watchmaker began its support of one of the largest gatherings of the world's billionaires last September, which gave the company exclusive exposure to some of the world’s most elite professional and private clientele at this year's event. Ulyse...

Best Sports Billboard Themes of 2009

Brian Gainor of Partnership Activation compiled a top 10 list of the best sports billboard themes of 2009. The deck is filled with a collection of tremendous out-of-home marketing ideas that will help you grow your brand. With billboards becoming an integral part of the marketing mix, this is a must-see! 10 Best Sports Billboard Themes Of 2009View more presentations from Brian Gainor.

A-B/InBev Gets Local With World Cup Sponsorship

In 2006, German football fans protested when Budweiser debuted as the official beer of the World Cup. With InBev acquiring Anheuser-Busch in 2007, the combined beer giant plans to take a more local approach to 2010 by designating little known eastern German label Hasseröder, as the official beer of the 2010 World Cup in Germany. From Spiegel Online: After reportedly paying $40 million to sp...