New MLS Team Tests Market For Jersey Sponsorship

While other professional sports leagues debate the merits of jersey sponsorship, MLS, like its across the pond counterparts, is fully committed to the practice. One team still in the market for a jersey sponsor is the newly launched Philadelphia Union, the Philadelphia Inquirer writes. The Union won't begin play until April 2010, but the search is on for a shirt sponsor. The MLS minimum for a...

Video: Social Media's Affect on Sponsorship

How are properties and brands planning, activating and measuring social media for their sponsorship campaigns? Amy Martin at Digital Royalty, Ben Sturner of Leverage Agency and Bob Gearing of the Staten Island Yankees take on that topic in this panel at yesterday's Sports Networker Summit in New York. Watch live streaming video from sportsnetworker at livestream.com

Nordstrom Shows Crazy Love for Michael Buble

Nordstrom will be the exclusive U.S. sponsor of Michael Buble's 2010 "Crazy Love Tour." The tour is in support of Michael Buble's recently released CD, "Crazy Love" which debuted at No. 1 on Billboard's Top 200 Chart. As the presenting sponsor of the 2010 U.S. "Crazy Love Tour," Nordstrom will provide Buble's concert tour wardrobe including suiting and other fashion apparel. In addition, Nor...

Stay Out Of The Rough

Don't let this happen to your sponsorship. There are plenty of agencies and services out there that can make your life easier. Whether you need help selling, finding, activating or measuring sponsorships; the SponsorPitch service providers database will feature targeted product and service solutions to your sponsorship needs. If you like what we're doing, please take a few minutes to view...

Links 12/08/09

Deals Nordstrom partners with Michael Buble for U.S. TourInternational Polo Club Palm Beach Announces New Sponsorship Agreements With Nestle and OthersConcord Pacific Becomes Official Supplier to Vancouver Winter GamesAMI Graphics Renews with MInor League Baseball as Official Signage PartnerFC Barcelona secures seven-figure, three year investment from Turkish AirlinesDunkin Donuts and Miam...

Corporations Aren't Evil

A recurring attitude I sometimes hear among nonprofit leaders is contempt towards the corporate sector. Actually it's contempt mixed with self-righteousness. Some individuals are of the belief that corporations are the ruin of society – greedy, destroying the environment, exploitative of workers, profit-mongering, etc. Yet, many of these same individuals are curious about corporate sponsorship...

Foursquare Launches Cause Marketing Leaderboard

The big news so far this week is that location-based social network, Foursquare, has sold its New York leaderboard to Pepsi. And all for a good cause. For every point added through December 13th, CampInteractive, which empowers inner-city youth with technology skills and mentoring, gets four cents. This could mean up to $10,000 for CampInteractive. It’s hopefully the beginning of a long line ...

Subway Offers Blank Check To Biggest Loser

Shay Sorrells, a contestant on this season of the wildly popular NBC series, The Biggest Loser, will continue on her weight loss journey, with the help of Subway restaurants. Shay began her experience as the heaviest contestant in the show’s history, weighing 476 pounds and in last night's finale weighed in at 304 pounds. To ensure the continuation of her remarkable journey, Subway restaurants...

Before Playing the MAC, USF Becomes the Mac

In the apparel category, you've heard of a Nike School, Adidas school, Under Armour... but how about a Mac school? Are exclusive athletic department rights the next turf war for the computer giants? From the The St. Petersburg Times: In 24 days, USF's football team will play in the International Bowl in Toronto against Northern Illinois, a proud member of the Mid-American Conference. But ...

Ford Rings in Two More Years of Ironman

Ford execs will ring The Closing Bell on Wall Street Friday afternoon, signaling the close of trading on the floor of the New York Stock Exchange and the renewal of Ford's title sponsorship of the U.S. IRONMAN event series through 2011. Ford Motor Company has been the title sponsor of IRONMAN since 2005. "There is a strong connection between the way in which the endurance athlete thinks and ...