Links 12/09/09

Deals Beef O’Brady’s inks title sponsorship of St. Petersburg BowlFord Renews Ironman through 2011Waste Management to Sponsor the PGA's Former FBR Open in PhoenixUniversity of South Florida Athletics Gets Sponsorship From AppleSubway Extends Sponsorship With Biggest LoserColonial officials hope to extend sponsorship with Crowne PlazaITV signs up Lucozade and Hyundai for World CupThe X Fact...

Do Properties Bear Any Responsibility for Broadcast Ambushes?

IEG's Rob Campbell talks about ambush marketing in the video below, citing an example of Verizon's Fox buy around NFL broadcasts and how it conflicts with Sprint's NFL sponsorship. We all hear lots of talk from properties about how evil ambush is, but it seems the best way for properties to "counteract" this, on behalf of their sponsors, is to stand up to their own broadcast partners and wo...

The Neuroscience of Art Sponsorship

Art, like all other sectors of sponsorship, is not immune from the economic downturn. But while some business shed expenses, other brands like Rolex are sticking out art sponsorships, recognizing the powerful, if not perfectly quantifiable, consumer goodwill and relationship building value that the medium can provide. But if author Robin Wright is right, the real value of art sponsorships might...

Nike Becomes Outfitter of Choice for Texas High Schools

In the first deal of its kind between Nike and a statewide high school governing body, the apparel and equipment-maker has agreed to become the official sponsor of Texas' UIL. Though Nike will offer discounted apparel and equipment to the UIL's 1,300 member schools, each high school will still retain the right to choose their own apparel, including competing brands. From Today's American-State...

Is The Sponsorship Marketplace Corrupted?

The sports marketing industry has been ripped pretty good this year from lawmakers to late night talk shows, but few go so far as to call it the "the last sanctioned bases of corporate corruption." In what we can assume, will be a pretty controversial piece, zoo and acquarium industry veteran Rudy Socha ripped the sports industry in a recent post for everything from pumping demographics to bu...

Links 12/10/09

Deals Kymco USA named Official Scooter and ATV of NHRAFarm Bureau Insurance ends sponsorship of Joe Gibbs RacingNike Becomes Outfitter of Choice for UIL's 1,300 Texas High SchoolsSwimsuit-maker, Tyr, Announces Multi-Year Partnership with USA Triathlon Tennessee Toyota Dealers To Serve As Title Sponsor For East vs. West Tennessee Classic TrendsWorld Yacht Racing Forum debates sport's comme...

Could Tiger Woods Be A Good Thing For Event Sponsorship?

If you want to play the sports marketing game, there's really only a few options in town; the primary two being partner with an event property or create an endorsement deal with a recognized athlete. Well before the Tiger situation, brands were moving away from one-off athlete endorsements and allocating more of their marketing spend to other forms of more measurable media. Add on to that the...

Activation Tactic of the Week

As the world prepares for an exciting 2010 World Cup showdown in South Africa, adidas is already capturing the marketplace with a creative mobile marketing program that is uniting citizens of South Africa by having them sign a giant jersey. To drive awareness for the initiative, adidas is creating a video series that chronicles the jersey tour's jersey and capturing consumer engagement along th...

It's That Time of the Year Again!

Yes.. the holiday season is approaching, but more importantly it's spend it or lose it time (otherwise known as Q4) for some marketers and agencies. In Rockefeller Center, the tree is going up and the rink is packed, but the spend it or lose it mentality is what brings real cheer to the eyes of many properties. These gifts, however, aren't always 'no strings attached.' In case you're not fami...

NFL Nixes Capt. Morgan Guerilla Attempt

Pretty much every property has dealt with ambush marketing attempts, but rarely do these attempts actually make it onto the field of play. Rarely may have happened during Monday night's Eagles-Cowboys game, according to a report from Yahoo Sports' Charles Robinson: In hopes of raising brand awareness, Captain Morgan intended to offer lucrative charity contributions in exchange for each instanc...