Applause Please

Stand up and give these agencies and service providers a big fat round of applause. Or better yet, click the links below and find out what they are all about. Whether you need help selling, finding, activating or measuring sponsorships; the SponsorPitch service providers database will feature targeted product and service solutions to your sponsorship needs. If you like what we're doing,...

Links 11/12/09

Super Bowl XLV host group working to meet fundraising goalsMohegan Sun bets on arena's concert draws Mastercard Signs Rugby Sponsorship3M Expands Nascar SponsorshipKicker Performance Audio sponsors Surfing America Nets Secure CURE for Auto Insurance CategoryArkansas Razorbacks switch from Adidas to NIKEVirgin group sponsors Sydney Mardis Gras

Got Milk?

As cycling events like the Tour of Missouri struggle to meet sponsorship goals, another cycling event has met its match, in milk. The Wisconsin Milk Marketing Board will return as the presenting sponsor of the Tour of America’s Dairyland pro cycling event in 2010, tentatively scheduled for June 17-27, 2010. “We are thrilled to have Wisconsin Milk Marketing Board back with us for a second year...

Activation Tactic of the Week

Are you looking for new ways to make an impact on race day? Are you looking for ways to use sports to drive home fuel efficiency messaging? As brands look for creative ways to leverage endurance events, many should take a page out of Volkswagen's playbook for the 2009 Chicago Marathon. Volkswagen was looking to promote the 42mpg fuel efficiency of the Jetta TDI Clean Diesel vehicle and decided...

New Nascar Model Opens Opps to Small Biz

You would not be alone if you haven't heard of internet start-up, Juggle.com. But thanks to a new sponsorship, you and many others may be seeing the recently launched online facts and information provider at Phoenix International Raceway on ESPN2 this weekend. In years past, you might chalk the marketing play up to a VC-infused promotional hail mary, but in this instance it's smart, opportunis...

U.K. Football Club Raffles Shirt Sponsorship

Europe has traditionally been ahead of the curve on new sponsorship models (just look at jersey ads!). It seems for mid-size football clubs, sponsorship raffles may actually be catching on. U.K.'s Darlington Football Club is raffling off shirt sponsorship for the upcoming season under the newly launched Business Backing Darlington Club initiative. Even if they don't walk away with the big pri...

A Suggestion Box for Sponsorship

You can't say that the City of Indianapolis isn't up for some new ideas. First, city officials selected a five-month old firm to manage a recently announced municipal partnerships initiative and now, they are asking the public to send in some new sponsorship ideas. In line with Mayor Greg Ballard's emphasis on citizen engagement, Indianapolis has launched a rather unique action plan - part sug...

Every Moustache Makes A Difference

Guys - your significant other might not approve of the moustache, but she'll surely forgive you for the next month. Such is the sacrifice that Rockstar Games is asking of men - and their spouses - in honor of their Movember sponsorship. Movember is a non-profit aimed at raising funds and awareness for men's health issues including the fight against prostate and testicular cancer. Rockstar G...

Links 10/26/2009

John Smith’s extends Grand National sponsorshipKia Uses Scare Tactic; Partners with Universal StudiosPokerstars sponsors English national rugby team Mercedes-Benz signs 4-year, $35M U.S. Open sponsorshipNew book: Let Someone Else Pay For Your Dream AdventureALDA Pharmaceuticals to be official hand sanitation & disinfectant products at Olympic OvalBacardi Serves Up Rock Hall 25th Annive...

Report: UK Sports Sponsorship Spending Rising, But Vunerable

A new report that examines the U.K. sports sponsorship market was released today and concludes that sports funding in Britain will increase over the next 4 years because of two major events: the Olympic Games (London 2012), targeting sponsorship worth 600m pounds, and the Commonwealth Games (Glasgow2014). However it says, these events could temporarily divert funds from the regularly sponsored ...