Ivies Get Their Marketing Bucks, Too

While they might not be seeing $86 million guarantees, Brown University and other Ivy League schools, too, are seeing the benefits of sports marketing firms expanding once local sponsorships to broader deals with national brands. The Brown Daily Herald takes a look at how a new deal with Nelligan Sports Marketing has helped to "soften the blow" of a difficult economy, bringing in new sponsors...

Konica Minolta to Title First Event in New Meadowland Stadium

Konica-Minolta has extended their partnership with magazine and events group, Inside Lacrosse, to include title sponsorship of the Big City Classic, which will be the first event held at the New Meadowlands Stadium on April 10, 2010. Konica Minolta has also extended its title sponsorship of the Face-Off Classic, to be played on March 6, 2010, at M&T Bank Stadium in Baltimore. Last year 2...

What Is Sponsorship's Killer App?

Can Facebook be used to draw support from sponsors? That's the idea behind the new app, Given. Given is a new product created and launched in 48 hours at London start-up event, Launch48. Events like Launch48 are not meant to come up with the perfect, bullet-proof application, but to see how far a simple idea can be taken from idea to code to inception in two days. We haven't yet seen the ful...

Deal Flow 10/16/09

The St. Louis Blues have inked a new 3 year deal with St. Louis-area McDonald’s restaurants, which will offer fans free Big Macs anytime the Blues score five or more goals in a home game. >> Full Story Deal of the Day - Vote! McDonald's/St. Louis Blue - Good deal?(poll) Unilever's Degree has signed a one-year sponsorship of the U.S. Army's All-American Bowl. American Airlines is the ...

Luxury Marketers Look for Leaner Portfolios

More than $11 trillion in personal wealth was lost during 2008 and as a result luxury marketers like Mercedes-Benz, are rethinking their strategy towards marketing to affluent customers, according to Mercedes-Benz USA vice president of marketing, Stephen Cannon, who talked about the automaker's new strategy at International Advertising Association (IAA) this week. In much the same way that con...

VW Plays Both Sides of WC Qualies

Last weekend when the German national soccer team laced up and beat Russia to qualify for the World Cup, at least one company couldn't lose. The Russian Team's title sponsor was German auto manufacturer, Volkswagen. According to Russia Today, the automaker ratcheted up hype around the game by placing a sign in the center of Moscow leading up to the event saying "WE SUPPORT RUSSIA ON OCTOBER 1...

Property of the Week: L.A. Derby Dolls

If you're a 20-something marketer you may not know the rich history behind roller derby. That's why we're here, to help you discover new opps! Meet the L.A. Derby Dolls. What is roller derby... At its zenith in the early 1970s, roller derby was played to sold-out crowds at stadiums across the U.S. including the Oakland Coliseum, White Sox Park and Madison Square Garden. The action then was s...

Activation Tactic of the Week

Are you looking for new advancements in signage technology? Are you looking to feature signage at your venue that will pop? Sports organizations looking for new signage technology to promote corporate partners need to check out the amazing work being done by Shapeshifter Media. Shapeshifter Media is the exclusive licensee of the international patents for the manufacture of Stairgraphics, a new...

The Shape of Things to Come in NASCAR

We just completed a big consulting exercise for a major NASCAR sponsor to help them figure out what they should do next season. It was a pretty interesting exercise and by doing so revealed some facts which may be of pretty broad interest to those involved in the sport. For the first time some of the top teams in NASCAR are offering signficant incentive schemes to reward wins. Instead of payin...

Bacardi Serves Up Rock Hall Event Sponsorship

Bacardi will be the official spirit sponsor of the Rock & Roll Hall of Fame 25th Anniversary Concerts at Madison Square Garden presented by American Express. Each night of the event (October 29th & 30th) will feature a different line-up, with artists including U2, Bruce Springsteen & The E Street Band, Simon & Garfunkel, Metallica, Paul Simon, Aretha Franklin, Stevie Wonder, Cr...