Racing to a Win...Win...Win

I was just reading about what sounds to be a really nice (and effective) local-market sponsorship program that tied MultiGrain Cheerios in with CNN and local market YMCAs in tandem with several high profile city marathons. On just about every level – this worked. And it's these kinds of multi-channel combinations that you would be wise to look for as well in your sponsorship programs. The spon...

Omnicom: 'Sports & Event Marketing Down 30%'

Global advertising firm Omnicom reported third-quarter profit that fell 23% to $165.6 million on revenue of $2.84 billion for the quarter, a 14% drop. Despite saying client spends have stabilized, Omnicom cited a 30% drop in its sports and event marketing spend. Here's what Omnicom CEO John Wren and CFO Randall J. Weisenburger had to say on yesterday's Q3 call... In the United States, with the...

Amgen Tour Announces Sponsor-Friendly Finish Line

Governor Arnold Schwarzenegger and some of America's most accomplished cyclists, including @LanceArmstrong, today announced via Twitter the 16 host cities for California's professional cycling road race, The Amgen Tour of California. Most interesting to us is the sponsor-friendly finish line. The eight-day race will finish in title-sponsor Amgen's hometown community of Thousand Oaks. "Choosing...

Poll: Give Away the Tix, Sell the Sponsors?

The web 2.0 model says grow as fast as possible by providing free content, and then once you've scaled your audience, monetize it through advertising. Today, CNBC's Darren Rovell profiles the American Drag Racing League, which has taken that model offline by offering free tickets and in the process has doubled overall revenue (85% of which from sponsorship). Here's how ADRL pulls off the new s...

Giants, Jets Partner with PepsiCo for Corner

The New York Post reports this morning that the Giants and Jets have signed their final "corner sponsor," PepsiCo, for their new stadium opening next year. The other three entrances to the stadium have already been sold to Anheuser-Busch, Met Life and Verizon. From the New York Post: "We spent a lot of time thinking about the investment to make sure it's right," said Jeff Dubiel, Pepsi's v...

100 Reasons You’re Still Searching For Sponsorship

Things have to get better than this year right? The best part about 2009 is that it has re-focused both buyers and sellers on what really matters in sponsorship. Marketers are creating leaner, more effective sponsorship portfolios and properties (”sellers”) have been forced by the competitive environment to take an honest look at their sales practices and offerings. In the end, I’m convinced we...

The Ottawa Senators Have an Official What?

The Ottawa Senators have filled the official hearing care category. Helix Hearing Care Centre, a subsidiary of Lifestyle Hearing Corporation, has signed a sponsorship agreement with the Ottawa Senators to be the team's Official Hearing Care Company. "We are proud and very excited to be working with the Ottawa Senators," said Jeffrey Geigel, President of Helix Hearing Centre. "Our goal is that...

Links 10/21/2009

NASCAR to Put Partners on the Big Screen Cowboys, AT&T Partner up On Practice Jerseys Amway officially announced as Magic's first jersey ad State Farm to sponsor Arizona State/University of Arizona rivalry in 17 sports FedEx drop boxes by BBDO NY promote Nascar chase Are 43% of Corporate Tickets Wasted? Sony ropes Samsung, Videocon and Hyundai as sponsors for Indian Premier League Spong...

NASCAR to Put Partners on the Big Screen

NASCAR is teaming up with cinema advertising company, Screenvision, to bring NASCAR-themed content to over 15,000 theatre screens across the nation. Starting in February, Screenvision will run original NASCAR content in theatres nationwide. In a new move for both companies, NASCAR Media Group will also create and produce a 90-second NASCAR long-form content piece, which could include racing hi...

Opportunity in "Web Exclusives?"

In New York, it's not often that you get a 70 degree afternoon in late October so I took the opportunity to do some "field work" in Madison Park. Planning to do some admin, I didn't have blogging on the brain until I opened up my google search box. If you try to google anything on the signal I'm using (24-hour fitness), you'll get redirected to Yahoo's search results for your query. Doing a l...