Deal Flow 9/23/09

The NCAA and CBS Sports today announced that LG Electronics USA has signed on to become an Official NCAA Corporate Partner. ESPN Deportes and Kingsford charcoal entered an exclusive marketing partnership at a local level in key Hispanic markets. The sponsorship will focus on the network's soccer content on TV and radio. US Lacrosse has selected Warrior Lacrosse as the official equipment and...

Sponsorship for Make Benefit of Glorious Property, Azerbaijan Soccer

Many business realities differ across borders, but sponsorship of sport, though its tactics may differ, is pretty much a consistent and necessary practice in most countries and regions throughout the world. For instance... Unibank has signed a three-year agreement with Azerbaijan's Premier Football League (PFL) under which it will get status as official main sponsor of the premier league, p...

Weatherproof Gauges Giants' Temp

The apparel company, Weatherproof, will become the official “temperature sponsor” of Giants Stadium; their logo and the temperature will appear prior to kickoff on the Jumbotron and public address at all home games. In addition, one lucky row of fans, picked randomly, will receive free Weatherproof jackets when the temperature dips below 32°. Unfortunately for fans, the average high temperatu...

Call Me

Every two years we (the National Sports Forum) conduct and present one of the most extensive surveys within the sponsorship industry -- The NSF Corporate & Industry Survey in conjunction with the Sports Business school at Ohio University. Under the direction of OU's Sports Management program's Executive Director, Jim Kahler – we interview fifty (50) of the industry's biggest sports sponsors...

Breaking: ING to terminate contract with Renault F1 with immediate effect

In a statement released this afternoon: ING announced today that in light of the verdict of the World Motor Sport Council of 21 September 2009 concerning the events that occurred at the 2008 Singapore Grand Prix, ING will terminate the contract with Renault Formula 1 with immediate effect. ING is deeply disappointed at this turn of events, especially in the context of an otherwise successful...

Breaking Down the '16 Bids

There are many factors that play into the Olympic bidding process. Some will even tell you that "commercial appeal," such as a city's ability to draw lucrative sponsorship and broadcasting rights packages, shouldn't even enter into the equation. Most, however believe that it does. That it must, to make the games a financially viability. With that in mind, here's Reuters' sponsorship breakdow...

Deal Flow 9/24/09

The apparel company, Weatherproof, will become the official “temperature sponsor” of Giants Stadium. Brooks Sports, in an exclusive and multi-year deal, will become the official footwear and apparel partner of the Rock ‘n’ Roll Marathon Series. The Big Ten Conference and Britten, Inc entered into a multi-year agreement in which Britten will become the official signage company of the Big Ten...

With Clock Ticking, Omega Re-ups Olympics

Omega, whose official Olympic timekeeping legacy dates back to the Los Angeles Games in 1932, has renewed its International Olympic Committee sponsorship which will extend the deal through the 2020 Olympic Games. The announcement means Omega will continue as the Official Timekeeper of the Olympic Games, bringing its relationship with the Olympic Movement to a total of 29 Olympic Games. Durin...

Activation Tactic: Coach for the Day

Are you looking for new ways to leverage athlete endorsers? Are you looking to create a captivating promotional campaign targeted at young adults? Powerade has teamed up with Carolina Panthers WR Steve Smith to create an offer for high school football players to win the chance to have Smith coach their football team for a day. The promotional site - http://powerade-coachfortheday.com - was bu...

Did Blackberry's U2 Deal Expand Appeal?

Shares of Research in Motion sunk 15% today after Blackberry's parent company forecasted weaker than expected third-quarter sales projections and indicated it may cut prices on some products. Heading into the Q3 Blackberry will continue to invest in integrated marketing campaigns, in an effort to expand product appeal and go toe-to-toe with the likes of Palm and Apple for mainstream marketshar...