Sports, Sponsorships, & Social Media

Sports Media Challenge CEO, Kathleen Hessert interviewed Tim McGhee, AT&T’s Executive Director of Corporate Sponsorships, about how their brand approaches sport sponsorships with social media in mind. Following is the transcript of yesterday's twitterview. [Note: The interview was conducted over the phone and translated into 140 characters for distribution on the Twitter platform. Pleas...

MLS&E Turns Another Hat Trick

Canada's largest retailer and e-tailer of consumer electronics, Future Shop, and Maple Leaf Sports & Entertainment today announced that Future Shop will be the Official Consumer Electronics Retailer of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA) and Toronto Marlies (AHL) sports teams. Already a sponsor of MLSE's soccer club, Toronto FC, Future Shop deepens its commitment just befor...

Deal Flow 9/25/09

Omega has renewed its International Olympic Committee sponsorship which will extend the deal through the 2020 Olympic Games. Future Shop and Maple Leaf Sports & Entertainment today announced that Future Shop will be the Official Consumer Electronics Retailer of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA) and Toronto Marlies (AHL). JetBlue Airways announced it is again the present...

Like a Good Sponsor..

On Friday, Lionsgate's documentary More Than a Game will be released in select theaters, sponsored by State Farm. The film tells the story of Lebron James' high school team and their remarkable journey from Akron, Ohio, to the national high school championship. A new commercial, “Memories,” is currently airing on TV, online and in theaters nationwide. “State Farm is always looking for innov...

Gillette Launches Sports Razor with Matt Ryan

Next up for P&G's NFL locker room products: razors. Gillette today is launching a new campaign with Atlanta Falcons QB Matt Ryan to support the latest entry into the Gillette Fusion razor family -- the Gillette Fusion MVP. "Matt Ryan is one of the NFL's rising stars and his performance on and off the field makes him a perfect fit for Gillette," said Michelle Potorski, Associate Marketing ...

In Olympic bidding, everything's a competition... even getting there

Tonight "hundred of supporters" including "Chicago 2016 committee members, supporters, athletes, media, staff and others," will board a Boeing 747, which is decorated with the Chicago 2016 logo. United Airlines is supplying the charter flight as an official sponsor of the Chicago 2016 Olympic bid. "As Chicago's hometown airline and official airline of the US Olympic and Paralympic Teams, Uni...

IMG Boss, Ted Forstmann, Talks Shop

Ted Forstmann, Chairman and CEO of IMG, sat down with the BBC in a fascinating interview for Hard Talk last Friday. Go watch the full video interview here. In case you don't have 25 mins to watch the full thing, we pulled a few interesting tidbits from Forstmann... "The earnings are four times higher than when we bought it and I think it has terrific prospects. I did pay a lot relative to ...

The Grascals Take Mobil Delvac on Tour

With 100 shows slated around the country over the next 12 months, award winning bluegrass band, The Grascals, plan to put a lot of miles on their bus. Unveiled at a Bluegrass Music Awards event today, Mobile Delvac, a division of Exxon Mobil, will accompany The Grascals for the ride. The band's bus will be powered by Mobil Delvac 1300 Super 15w-40, a high performance brand of heavy duty diese...

UFC finally paying off for Xyience?

There have been a lot of reports lately about how the UFC's explosion in popularity is opening new distribution doors for one of its biggest sponsors, Xyience and it's flagship product Xenergy. The long documented history behind Xyience and the UFC is not a simple one of sponsor and property. In 2007, Xyience signed a $15 million sponsorship agreement with the UFC. In January 2008, the comp...

Bwin and Real Madrid Renew Shirt Deal

Bwin and Real Madrid Football Club today announced the extension of their sponsorship agreement until the 2012-2013 season. "We are proud to sponsor the greatest football club in the world. bwin and Real Madrid are linked by much more than just a sponsorship commitment lasting several years." Manfred Bodner, Co-CEO of bwin said. "A huge passion for football and for sports in general are just ...