Deal Flow 9/26/09-9/28-09

Degree Men announced it has entered into a multi-year partnership with Soccer United Marketing (SUM), making Degree Men the Official Antiperspirant/Deodorant of the Mexican National Team (MNT) and Major League Soccer. Real Madrid has extended its shirt sponsorship with Bwin through 2013. Mobile Delvac, a division of Exxon Mobil, will sponsor bluegrass band, The Grascals, on their upcoming con...

Corporate sponsorship as trust-builder

When you enter Nancy Gilboy's office at the International Visitors Council of Philadelphia, a big poster reminds you of something that's easy to forget in our increasingly electronic universe: "Face-to-face is better than fax-to-fax." This operational value is an important element of IVC's work: to "welcome a stranger, send home a friend." Building trust is implicit in IVC's mission. When you ...

What do a ballet and moving company have in common?

It sounds like the start to a good joke, but instead it's Boston's newest sponsorship - The Boston Ballet and The Gentle Giant Moving Company. Boston area moving company, Gentle Giant, has been named the preferred moving company of Boston Ballet. Boston Ballet selected Gentle Giant Moving Company for the exclusive sponsorship in conjunction with its move to its new performance home, the rece...

Making Moola Off Real Madrid's New Deal

Sponsorship ROI isn't supposed to be a gamble, but in this case it seems it may be. Yesterday we wrote about Bwin's renewal of its shirt deal with Real Madrid through 2013. We didn't have many details at the time (financials included), but this one did pique our interest. According to this website, Bwin is offering bettors the opportunity to place a unique wager on Real Madrid winning the ...

Breaking Down the Bids: Who's Backing Who

3 days and counting... crunch time. The giving is done, for now, so we figured we'd take a look at the corporate anatomy of a bid. Chicago, which has projected unparalleled corporate sponsorship in its bid, leads the pack in number of supporters listed on their website by no insignificant margin. Click on each of the cities below to see their full list of partners. Tokyo - 17 - Companies y...

Deal Flow 9/29/09

Vizio has agreed to a new sponsorship deal in which it will serve as executive producer for a new show on Fox Sports Net called "Vizio's Profiles." Best Buy entered into a seven-year sponsorship agreement with the Minnesota Twins, in which it will supply more than 625 custom viewing monitors at Target Field. Interstate Brands has partnered with Dreamworks on the "Hostess® Halloween Instant Wi...

Miami Heat Will Have A Presenting Sponsor Next Season

The Miami Heat have entered into a multi-year partnership with Assist-Card, a travelers’ insurance company that offers extensive assistance for international travel. The major component of its sponsorship of the HEAT introduces Assist-Card as the presenting sponsor for the 2009-10 Heat season—the first time in franchise history that the team has had a presenting sponsor for a pre-season and reg...

London 2012 Lands UPS

London 2012 has signed UPS as an official tier two sponsor. The Atlanta-based company will manage all logistics and transportation around the Games. "UPS is committed to helping London make these Games an unparalleled success and it's a great honor to be entrusted again with such a tremendous responsibility," said Dan Brutto, president of UPS International. UPS has been a logistics provider...

Coca-Cola Won't Refill Football League

Coca-Cola and The Football League have decided against renewing their title sponsorship valued at approximately £6m a year, as the deal expires at the end of this season. Coca-Cola was reportedly looking to pay a similar amount to past years while The Football League was seeking a fee increase to the partnership, which began in 2004. According to the Daily Mail: "Coca-Cola will be looking to...

Can Brands Truly "Own" Content In Traditional Media Channels?

Yesterday we mentioned a deal between Vizio and Fox Sports Net that will allow the LCD-maker to "executive produce" a new show for Fox Sports Net stations called "Vizio's Profiles." Vizio's Profiles will provide in-depth looks at professional football's biggest stars in a 30-minute weekly show airing on all Fox Sports Network stations. The first episode, debuting Oct. 2, will profile Green Ba...