Activation Tactic: Gillette's 'G' Moment

Is your organization looking to create an out-of-the-box viral marketing campaign? Are you looking for new ways to leverage social media to drive interest in NASCAR? Gillette recently released one of the most creative viral pieces that the NASCAR world has seen to date. The clip, which was completely digitally produced, features three (3) Young Guns - Carl Edwards, Kasey Kahne, and Kyle Busch ...

Sponsorships Boost Grocery Store Spirit

"It’s game time — in the grocery aisles," Joyce Smith writes in today's Kansas City Star. In Kansas City, she notes that grocery stores like Hy-Vee and Price Chopper are competing harder than ever to show community spirit through sponsorships, and in doing so crossing paths at every turn. Hy-Vee, which earlier this year wrested the Chiefs sponsorship title away from Price Chopper, is pourin...

Property of the Week: Pure Pop 2009

This November, Pure Pop 2009 is bringing to New York's iconic venue, Webster Hall, a musical showcase where unsigned record artists will have the once-in-a-lifetime opportunity to perform in front of top entertainment executives. Attendees include A&R/marketing professionals from Disney, Universal, Sony, Jive, Nickelodeon, Atlantic, MTV, and other labels and management companies. Pure P...

Samsung Out As Title @ Torrey Pines

According to a GolfChannel.com report, Samsung will not be back next year as title sponsor of the LPGA's World Championship held at Torrey Pines. IMG Golf is "optimistic" that it will be able to replace Samsung before next year’s event. Last week, Anheuser-Busch said they would not renew their title sponsorship of the Michelob Ultra Open while Navistar said this week they would renew their sp...

New Gameplans For NCAA Football

With every week passing Fall weekend, we're getting closer to bowl season - a month long parade of commercial sponsors from Citi to the San Diego Credit Union. With 34 bowl games, there's plenty of opportunities available for interested title sponsors (of which there are 28 secured at last count). However, some sponsors are finding (or creating) new ways to tie into the rabid spirit of college ...

Deal Flow 10/02/09

The Los Angeles Kings are ending their sponsorship of the Downtown On Ice rink at Pershing Square after 10 years and instead, sponsor a new, temporary rink at L.A. Live. Kohler Rental Power will again provide electrical needs, air conditioning and mobile restroom needs for the PGA Tour Presidents Cup golf tournament. NASA is sponsoring a waste limitation management and recycling design challe...

D'Oh! - DoH to Sponsor The Simpsons

Britain's Department of Health is spending $1 million to sponsor episodes of The Simpsons, as part of its Change4Life campaign, under the tagline "Supporting the Simpsons: sometimes." The DoH will sponsor new episodes of the show through Christmas, in which Homer & Co. will start out with the traditional assortment of pizza, beer and doughnuts, which will be replaced throughout the show wi...

What If We Could Polygraph Properties?

Crispin Porter & Bogusky, in follow-up to hits like the subservient chicken and creepy king figure, has launched another viral cross-platform classic for Burger King with The Truth About Tony. The idea behind the campaign, is to see if Tony Stewart really loves the BK Whopper he endorses, by webcasting a lie detector test on October 20th. It's a clever idea with a strong social media com...

Alcatel-Lucent Library Anyone?

Markham, a fast growing town outside of Toronto, is a forward thinking community with a number of high-tech titans such as IBM, Motorola, Toshiba, Lucent, Sun Microsystems, Apple, and AMEX. Now, like many other communities, it appears ready to shore up city coffers through corporate sponsorship. But not just through events. What makes this story unique is the extent to which Markham may be...

Jack & Jim Out, Enter Jeremiah Weed

With Jack Daniels and Jim Beam recently exiting NASCAR, Jeremiah Weed Southern Style Sweet Tea today announced it will get in the game with a primary sponsorship of the No. 26 Roush Fenway Ford Fusion driven by Jamie McMurray at Lowe's Motor Speedway on October 17th. The Diageo brand becomes the first vodka to sponsor a car since NASCAR lifted its ban on spirits sponsors beginning with the 200...