Martina McBride & Trace Adkins Team Up for SunnyD Tour

SunnyD is jumping into music sponsorship in a big way, today announcing it will sponsor Martina McBride and Trace Adkins in 40 cities starting this November. SunnyD's sponsorship of Martina McBride's Shine All Night Tour represents SunnyD's first music partnership. The concert tour is a fun way to connect with SunnyD's consumers and Martina's fans who share an optimistic and youthful spirit. ...

Keep Your Antenna Up

This is one of those things that I try teaching you to do, remind and encourage you to do … but in the end, you either "do" it … or you don't. This has to become something that becomes "second nature" to you – you've got to keep your antenna up. Even when the office is closed. Fact is, for successful sponsorship sales people … the office is "never" closed! You've got to keep your mind alwa...

Deal Flow 10/05/09

The Alamo Bowl has secured Valero Energy Corp. as title sponsor for an additional four years. US Airways today became the official airline of the Philadelphia Flyers. The Shine All Night Tour with Martina Mcbride and Trace Adkins which kicks off November 20th and covers 40 cities across the U.S. through the spring of 2010 will be sponsored by SunnyD, GAC and BC Powder. Maker’s Mark has sign...

Coca-Cola Calls on Live Nation

Coca-Cola and Live Nation are teaming up on a multi-year strategic sponsorship, which will provide The Coca-Cola Company with a broad range of integrated marketing opportunities spanning Live Nation's venues, concerts, content, VIP experiences and online ticketing and ecommerce operations throughout the United States. The sponsorship agreement will make Coca-Cola the official soft drink of Liv...

SpongeTech In Hot Water?

Is SpongeTech, the company that picked up cut-rate sponsor inventory from defunct companies during the financial fallout, now in trouble with the S.E.C.? The Securities and Exchange kind. The New York Post ran a story this morning on the S.E.C.'s suspension of SpongeTech from trading due to questions "raised about the accuracy and adequacy of publicly disseminated information concerning the p...

WPP's Sorrell: New Markets, New Media & Consumer Insights

WPP Group chief Sir Martin Sorrell, whose firm owns such sponsorship titans like MEC Access, Prism and IEG, says revenues were down 8% in the first half of the year, but that results were "less worse" in July and August. Sorrell says a global recovery should be a question of LUV: a little growth in Western Europe, a U-shaped recovery in the U.S. and a more V-shaped recovery for Asia. He see...

User-Gen Consulting?

Deloitte, the professional services supporter for London 2012, wants students to tap into the Olympic spirit by providing a little consulting of their own in the Deloitte Business Competition. The winner of the competition will win a free trip to the Singapore 2010 Youth Olympic Games and two weeks of paid work experience in the London 2012 sponsorship team at Deloitte. While London is beati...

British Insurer's Mascot Makes Theatrical Debut

"It’s an inevitable truth in today’s entertainment industry: the great stars of screen all, eventually, feel that urge to perform on stage.. and now there’s another name to add to that star-studded roster: Churchill!" reads the website of British insurance provider, Churchill. Qdos Entertainment has signed a sponsorship with Churchill, which will see a puppet of the insurance provider’s affab...

How to Package a Win-Win Sponsorship Deal

One of the best sponsorship ideas I've ever created involved Kraft Foods in Kansas City, MO years ago. Their goal was to sell product. Mine was to sell tickets. My young daughter, bless her heart, one day, spilled a box of Macaroni & Cheese out of our kitchen cupboard and out of that we created a "Noisemaker Night" promotion! The innert elements to the sponsorship worked this way: We brou...

Financial Statements for Sponsorship Sales Pros

I know many of you may automatically dismiss this because you're thinking finance has nothing to do with marketing and sales.. especially sponsorship sales! For those that take this post with an open mind, we're about to arm you with a competitive advantage that may very well separate you from those that just said "finance has nothing to do with marketing and sales.. especially sponsorship sal...