Barclays Center Adds Official Domestic Airline

JetBlue Airways has signed on as the Official Domestic Airline of the new Barclays Center in Brooklyn. Terms of the deal were not released. Later this morning, the airline will launch the partnership with Barclays Center Day at its JFK Terminal, complete with a branded SportPros court where ticketed customers will have the opportunity to shoot hoops for prizes including flight giveaways and N...

[VIDEO] Dos Equis Sponsors 'Most Interesting Holiday Light Show in the World'

Even the neighborhood light show is now sponsorship material. It seems Mexican beer brand, Dos Equis, this year teamed up with John Storm of Austin, Texas to give his home holiday light show a recognizable new theme. The brand synched his 25,000 light extravaganza to the iconic Dos Equis theme song. Check it out... via PSFK.com #activationstag

Pay For Performance: Airline Reaffirms Stance On Performance-Based Sponsorship

Performance-based sponsorships are still something of a novelty so it may come as something of a surprise to learn that Arsenal partner, Emirates, pays for the club's on-field performance. This doesn't bode well for a team that's in the midst of one of the worst seasons in club history. Nevertheless, the airline's sponsorship brass reaffirmed the pay for performance clause in its $239 million...

Guns & Games: Licensing Partnerships Pave Way For Controversial In-Game Placement

Electronic Arts, the $4 billion+ game publisher with blockbuster titles ranging from Madden to Medal of Honor, has built its business on providing the most authentic gaming experience in the business. While that's a credit to sports titles, it can present some sticky issues when it comes to action games, according to The New York Times. For the release of Medal of Honor Warfighter, last Octob...

Is One of Soccer's Biggest Sponsors Running A Pyramid Scheme?

It's the takedown everyone's talking about. Herbalife's PR team likely spent the holidays in overdrive after hedge fund manager, Bill Ackman, launched this lengthy and detailed attack on the fast growing nutritional products maker last Friday. That's the same Herbalife that earlier this year announced a $44 million, 10-year sponsorship with the LA Galaxy making it the single largest and longest...

Ball Drop Billboards Fetch $4M

One Times Square, which for over 100 years has hosted one of the world's most iconic New Year's Eve celebrations, will this year reel in more than $23 million from ad revenue. According to the Wall Street Journal, the mostly empty office building is a booming business thanks to ad deals with the likes of Toshiba, Dunkin' Brands and Anheuser-Busch. These brands pay a hefty price for the privileg...

This School Probably Surprised You With Their Rose Bowl Appearance

If you've watched enough college football, you're no doubt familiar with the sometimes cheesy recruiting promos which each school participating in the game usually runs during halftime. Disney/Pixar's Monsters University may not have a football team, but they found a very clever way to promote the school during yesterday's Rose Bowl. Check out this fictional recruiting video that ran during the...

Let's Hope NBA Sponsorship Doesn't Come To This..

In its most recent issue, GQ Magazine poked fun at the NBA's ongoing interest in commercializing team jerseys. Hat tip: Jared Melzer #humortag

Evian Launches Snow-Making Playground - The More You Play, The More It Snows

Evian, and its agency, Havas Worldwide, have found a novel way to take the brand's "Live Young" mantra to the next level. It is installing Evian playgrounds with adult-sized play equipment throughout London. Here's the trick though. Unlike one of those run of the mill adult playgrounds, Evian's equipment is hooked up to a snowmaking machine so the harder you swing on swings or see-saw on the se...

Fast Food Chain Invents "Couchgating" And Calls Itself An Official Sponsor

KFC is introducing its new "Gameday Bucket" with a new promotion that makes it the official sponsor of Couchgating. Just to be safe, it has also trademarked the term. Through a dedicated section on its Facebook page, facebook.com/KFC, and a partnership with Yahoo!'s ThePostGame.com, KFC will provide fans with special content such as Rules of Couchgating, profiles of Couchgating Legends and Co...