Chipgate: Olympic Workers Again Allowed To Eat Chips Without Fish

In a brief diversion from BP and Dow takedown pieces, the latest London 2012 sponsorship story is nothing short of comical. The Guardian reports that workers at the Olympics will again be allowed to eat chips... with or without fish. Workers had grown frustrated by being denied chips, excluding one odd loop hole, due to McDonald's sponsorship exclusivity in the chips and fries category [see LOC...

The Importance of Syndicating Sponsorship Value

Whether you’re working in a business environment focused on a B2C or a B2B market, you’re likely very busy working at moving the needle on your business’s dashboard around sales and brand health. Hopefully, your sponsorship investments are helping towards that end. Consider the importance of syndicating the value of the collective sponsorship assets in your portfolio of sponsored properties a...

Is Your Big Idea Worth $100K?

Got a big idea and want $100K to execute it? Ketel One Vodka and GQ Magazine are inviting America’s best and brightest to propose an idea that's worthy of a six figure prize. Think craftmanship, entrepreneurship or philanthropy, the instructions read. Submissions are open through July 29th on Ketel One's Facebook page. Five finalists will be chosen and then Ketel One's Facebook fans will vote w...

How Market Segmentation Pays Off For Sponsorship Seekers

We've all seen the Super Bowl :30's from beer giants like A-B and MillerCoors, but the U.S. launch of Heineken's latest beer may give a more accurate picture of why both content and events are growing in marketing stature relative to mass media. Heineken's Indio is targeted at Hispanic men 21-26 years old in Chicago, Los Angeles, San Diego, San Francisco, Austin, Dallas, Houston and San Antonio...

Sen. Harry Reid: USOC Should Burn Ralph Lauren's Olympic Uniforms

Courtesy of CNN:

Ralph Lauren Commits To Making 2014 Team USA Uniforms In USA

In response to the controversy over this year's Team USA uniforms being made in China, Ralph Lauren announced on Friday that it will commit to producing Team USA uniforms for the 2014 Winter Olympics in the USA. Last night, Ralph Lauren officials released the following statement: "For more than 45 years Ralph Lauren (NYSE: RL) has built a brand that embodies the best of American quality and ...

SAT Administrator Puts Sports Sponsorship To The Test

The non-profit New York-based organization best known for administering the SAT test has found a new first in its 120+ year history. The College Board has signed its first-ever marketing partnership with a professional sports team. The deal with the New York Liberty will run through the end of the WNBA season. "Post-secondary education has never been more important - both for personal success ...

[VIDEO] Pelé Delivers For Team's Pizza Partnership

On behalf of his former team, Santos, one of the greatest soccer players of all time recently turned pizza delivery boy for a night. In the viral video below, Pelé dresses up in the pizza company's uniform, answers phones, prepares pies and then makes deliveries to unsuspecting customers. #activationstag

Sponsored Wifi Coming To More Malls

Nearly 200 million American adults visit a mall each month, staying an average of 1.3 hours per visit. Thanks to a new partnership that will bring sponsored-wifi to more malls across America, brands will have another avenue interact with this audience. With sponsored wifi becoming a norm at many public venues, it's no surprise that malls are next up. The partnership between, Cloud Nine, which...

Check Out MINI's Awesome New Underdog Ad

BMW's MINI USA, a Team USA sponsor, is pulling for the upset this Olympics. No stranger to clever marketing, the brand just released this new ad, with accompanying Facebook promotion, which asks MINI fans to share their own underdog stories, encouraging us all to "get out there and WIN SMALL." More on the promotion from MINI USA: "Small is feisty. Often underestimated, but rarely intimidat...