[Video] Could Waste Management Have Planned This Shot Any Better?

Some might say that this shot from Gary Woodland was garbage, in which case the event's title sponsor was really just doing its job yesterday on the #10 hole at the Waste Management Open. Woodland's awful/brilliant shot landed smack dab in the heavily-branded Waste Management recycling bins well short and right of the green. Conspiracy theorists, go. #activationstag

[Updated] Clint Eastwood & Chrysler Get Taken Out By A Copyright Claim

Update: the Chrysler ad is now back up on Chrysler's YouTube channel. The NFL has apparently issued a DMCA takedown notice against Chrysler for the posting of the Chrysler's Super Bowl ad featuring Clint Eastwood. The "It's Halftime in America" ad has been removed from the Chrysler YouTube channel, but can still be viewed at media.chrysler.com. Neither party has yet issued a response as t...

Eli Stays True To Toyota In MVP Presentation

If Dan Patrick's presentation of a new corvette to Super Bowl MVP Eli Manning seemed a little awkward there may be a good reason for that. While Patrick gushed over the corvette, watch Eli skip out before even getting the keys. Manning has had a personal endorsement deal with Toyota for the last few seasons. #activationstag

MetLife, MasterCard Get Priceless Ride On Giants Victory Float

There will be plenty of added value for Giants partners in today's victory parade through lower manhattan. Here's some shots of the floats via Mike Hopper of NYC & Company. #activationstag

Madonna 2012 World Tour Gets Credit Card, Ticketing Partners

Citi will be the official credit card of the 26-city North American leg of Madonna's upcoming 2012 World Tour it was announced this morning. As part of the deal, Citi cardmembers will have access to presale VIP tickets beginning tomorrow at 10am through Citi Private Pass, the bank's loyalty points program. This is the latest initiative in a far reaching partnership between Live Nation and Citi...

[Video] OK Go's Latest Sponsored Music Video Looks Like Another Hit

OK Go, the band that famously teamed up with State Farm on this ridiculously successful sponsored music video, is at it again. Their most recent video Needing/Getting (below) premiered during the Super Bowl pregame program. Coming on the heels of its partnership with Google Chrome, the unconventional band enlisted Chevrolet for some do-not-try-this-at-home action. For its latest video, OK Go se...

Five Principles That Guide Groupon's Event Marketing Strategy

Looking to cut a good deal with the web's hottest daily deals website? The good news is, as a fast growing newly minted public company the Chicago-based daily deals site is actively seeking new event marketing and sponsorship opportunities. The bad news is that Groupon as you might imagine sees a lot of opportunities and only a few fit their event marketing criteria (see below). So what kind ...

Samsung Goes After Fashion Set With Rag & Bone Alliance

AT&T and Samsung Mobile today are launching an innovative brand alliance with hot fashion brand, Rag & Bone, for the U.S. launch of their upcoming device, the Samsung Galaxy Note. Available in AT&T stores later this month, the Galaxy Note consolidates the core benefits of a tablet while maintaining the portability of a smartphone. As part of the alliance, AT&T and Samsung Mobil...

NEW: Manage Your Property's Profile On SponsorPitch

Back when SponsorPitch was first launched in 2009, some of you probably recall that SponsorPitch provided the opportunity to create a property profile. From that experience we learned a lot about what works and what doesn't. What information sponsorship properties (sellers) want to display and what information marketers (buyers) need to know. Taking all of this into account, I'm happy to report...

Nissan Wins Bidding War For Rio 2016

The Rio 2016 Organising Committee for the Olympic and Paralympic Games has announced that Nissan will be the automotive sponsor of the Rio 2016 Olympic Games. The carmaker is now the Games’ fifth tier one partner and the sixth domestic sponsor overall. Terms of the deal were not released, but Rio 2016 officials say that the winning bid by Nissan exceeded their goals for the automotive category....