Review Sites Secure Partnerships To Ramp Up On-The-Go Reviews

Newly public, Yelp.com, is ramping up its distribution and marketing partnerships. Last December, Yelp announced details of its partnership with BMW, and yesterday the company gave insight into additional partnerships that will see the service integrated into Mercedes and Lexus in-vehicle infotainment systems. "These relationships underscore the value that Yelp content provides to consumers...

Pepsi To Release Michael Jackson Commemorative Cans

Pepsi today announced an exclusive global partnership with the Estate of Michael Jackson as part of its new "Live for Now" campaign. The new partnership builds on an existing relationship that dates back to the first Pepsi campaign Jackson appeared in alongside his brothers in 1983, as part of the Pepsi 'New Generation' campaign followed by Pepsi's sponsorship of the BAD Tour. As part of the pa...

Google To Spend $200M Marketing YouTube Channels

At its inaugural upfront yesterday, Google execs made clear that the company plans to flex its marketing muscle to build an audience for its new YouTube channels. According to reports, the company has earmarked $200 million in marketing to the effort. YouTube's initial channel line-up will feature co-branded titles with partners like IGN (gaming), Wall Street Journal (finance) and SB Nation (...

BetFair Finds New Real Estate For QR Codes

Never one to be shy with its activations, BetFair has in the past integrated its QR codes into haircuts and rear ends. Here's it's latest evolution of the QR code phenomenon. #activationstag

Check Out How Puma Launched Its Latest Motorsports Deal

PUMA has secured its first official sponsorship in Global Rallycross, announcing yesterday that it will team up with Subaru to form the Subaru PUMA Rallycross Team. The deal won't come as a surprise to those of you who regularly monitor the SponsorPitch jobs bank, which included a PUMA position back in April touting its newest motorsports marketing initiative. To kick off the partnership, the...

USA Water Polo Adds Another Food Product To Its Sponsor Portfolio

USA Water Polo will have no shortage of snacks in the run-up to the 2012 Olympic Games. Having already secured an official snack food and an official dried fruit, the organization has named Nestlé chocolate milk brand, Nesquik, the official flavored milk and recovery drink of USA Water Polo. In preparation for the 2012 Olympic Games, Nesquik will be provided to the USA Men's and Women's Senior ...

Kodak Asks For Name To Be Removed From Hollywood Theatre

Kodak has filed a motion in U.S. Bankruptcy Court seeking to get out of the remaining eight years of its sponsorship contract for Hollywood's famous Kodak Theatre. The 20 year sponsorship signed in 2000 with the owner of Hollywood & Highland Center, TrizecHahn, is said to be worth approximately $75 million. In a statement Kodak spokesman Christopher Veronda said today, "Our motion today r...

Turns Out, In Germany You Can Sponsor A Weather System

Here's something you don't see every day -- weather sponsorship. Not the kind where you see a tourism destination sponsoring the latest WeatherBug app. Nope, in Germany you can actually rename a high or low pressure system after your brand. The Institute for Meteorology at the Free University (FU) in Berlin runs an "Adopt-a-Vortex" sponsorship program that allows businesses to rename the system...

New Tool Measures Super Bowl Brand Buzz

Over the past 10 years, advertisers have spent $1.72 billion on the Super Bowl, according to social media monitoring firm, BrandWatch. From Twitter to Tumblr, more brands are looking to extend the shelf life of their three to four million 30 second spots with hashtags, @sweeptakes and the like. How to keep up with it all can get dizzying. So BrandWatch this year as set out to create a dashboard...

Motorsports Marketers Looks To Capitalize On Indy Super Bowl

From pricey entertainment to panhandling, the motorsports industry is pulling out all the stops this weekend as blue chip marketers descend on Indy. It starts at the one of the city's busiest locations with Don Schumacher Racing and John Force Racing cars on display as VIP's touchdown at the airport. “Having the Super Bowl in Indianapolis is an enormous thrill for all of us who live and work ...