For New Year's Eve, Times Square Brand Tie-Ins Erupt

SURELY there is no moment when more Americans lock lips than at midnight on Dec. 31, when a kiss marks the New Year, and that is why Nivea Lip Care ties its biggest marketing effort of the year to New Year’s Eve. Read More >>

Belk Officially Replaces Meineke as Charlotte Bowl Sponsor

As was reported back in November, Charlotte-based department store chain, Belk, will replace Meineke as title sponsor of Charlotte's bowl game. The deal will rename the game the Belk Bowl beginning next season and will run through 2013. Read more on the announcement from Fox Charlotte. photo credit

Sponsored Statistics: New York Life Launches O-Line Protection Index

New York Life Insurance Company today announced a partnership with STATS, the company that tracks a myriad of major sports statistics, to launch the "New York Life Protection Index" which will show how well an offensive line protects its quarterback. STATS says this is the first team ranking index to incorporate STATS' proprietary data including quarterback knockdowns and hurries as it focuses...

Banff, the Latest Municipality to Hire Sponsorship Expert

Canadian resort town, Banff, is the latest municipality to consider outsourcing sponsorship sales. According to local paper, the Banff Crag and Canyon, town council officials are putting $30,000 towards a plan the town hopes will bring big returns in corporate sponsorship. The cash has been earmarked in the 2011 budget so that it can hire an expert to develop sponsorship packages and secure ...

Gator Bowl Goes With Progressive Insurance in 1-Year Title Deal

Progressive Insurance is the new title sponsor of the 2011 Gator Bowl, to be played on January 1, 2011 at Jacksonville's Everbank Field. Financial terms were not released, but the Florida Times-Union reports that the deal is for only the 2011 game, with the option to renew for three more years. "Progressive is one of the best-known brands in the country," said Steve Tremel, chairman of The Gat...

LA Unified School District Unanimously Approves Sponsorship Plan

Los Angeles Unified School District's board has approved a plan that will allow the school district to enter into corporate sponsorships of up to $500,000 and by some estimates could bring LAUSD up to $18 million per year in additional funding. Here's KNBC-TV's report on the vote. View more news videos at: http://www.nbclosangeles.com/video.

Lexus Courts Gamers with Xbox "All-Nighter"

In support of its new CT 200h hybrid, Lexus has forged a partnership with Microsoft to sponsor the Xbox LIVE online entertainment network "All-Nighter." This Saturday, Lexus will sponsor the all-night gaming marathon for "Halo: Reach," giving gamers the opportunity to download Lexus content and enter to win prizes. The "All-Nighter" custom sponsorship includes a branded destination experience ...

An Energy Company (Not Named Enron) Has Sponsored Houston's New Baseball Stadium

You might recall the last time an energy company stamped its name on a new baseball stadium in Houston. Houston-based retail electricity provider, StarTex, is hoping for a much better track record this time around with the 10-year naming rights deal it announced today for the new $30 million minor league baseball stadium in nearby Sugar Land. The stadium, set to open in 2012, will be named “Sta...

Long Island Ducks Land $2.1 M/10 Year Stadium Sponsor

After a year with no naming-rights sponsor for its minor league baseball stadium, Suffolk County has agreed to a deal with Bethpage Federal Credit Union to pay $2.1 million to dub the Long Island Ducks' home field Bethpage Ballpark until 2020. Read More >>

U.S. Bobsled Adopts NASCAR Model, Plans to Brand Bobsleds with Sponsor Logos

After capturing a gold medal at the Vancouver Olympic Games -- the USA's first four-man bobsled gold in the past 62 years -- the U.S. Bobsled and Skeleton Federation (USBSF) is getting more aggressive with its sponsor branding. The USBSF says it plans to start emulating NASCAR and other motor sports by covering sleds with the logos of its top sponsors. In the past, simple "USA" designs were p...