Allstate Teams Up with WeatherBug for Sponsored App

WeatherBug is making Allstate the exclusive sponsor of the new WeatherBug Time & Temp widget for Android smartphones through the end of the month. The sponsored widget, which is available for download free of charge in the Android Market, marks the first time that WeatherBug has given a sponsor exclusive exposure on a weather app. “Allstate looks for innovative and relevant ways to reach...

Tim Hortons Named Title Sponsor of NHL's Heritage Classic

Tim Hortons, the Canadian quick service coffee chain founded by Canadian hockey player Tim Horton, has agreed to title sponsor the NHL Heritage Classic, part of a new multi-year partnership between Tim Hortons and the NHL. Tim Hortons has become the Official Quick Serve Restaurant Coffee, Donut and Breakfast of the NHL in Canada as part of the deal. Financial terms of the agreement were not rel...

Dodge, Rock 'n' Roll Marathon Explained.

Back in June, the Competitor Group and Dodge launched a broad partnership with the Rock 'n Roll Marathon Series that made the brand the 'Official Automotive Partner' of four races in 2010 and the entire Rock 'n' Roll Marathon series in 2011. What's the connection between Dodge and running? Dodge CEO Ralph Gilles breaks it down in this video, released by the brand today.

FC Barcelona Signs Most Expensive Shirt Sponsorship in Soccer

Barcelona will sell sponsorship space on their shirts for the first time in the 2011-12 season, after agreeing a £125m five-year deal with the Qatar Foundation that becomes the most expensive deal of its kind in football. Read More >> photo credit

Lamborghini and Callaway Golf Go Head to Head in a Driving Competition

SP's Activation Tactic of the Week Series is supported by social media solutions provider, KickApps. Create Custom Widgets, Grow & Engage Your Audience. Free Sign Up! Lamborghini and Callaway Golf have announced a strategic partnership in an effort to share the resources of their world renowned Research and Development teams. The two companies celebrated the partnership announcement ...

LA Unified School District's Sponsorship Plan Could Raise $18 M

LA Unified School District board members will reconsider the district's ban on corporate advertising and sponsorship on campuses. The Daily News reports that the plan could raise $18 million a year (or $26 per student) - money that would go directly to athletic programs and extracurricular activities. Read More >>

ESPN Acquires PVI IP

ESPN has acquired intellectual property from one of the main companies behind the virtual yellow-down-line, PVI Virtual Media Services. Founded in 1990, PVI Virtual Media Services was a wholly-owned subsidiary of Cablevision Systems Corporation. The acquisition will augment ESPN’s innovative use of virtual technology across its multiple platforms. When the transaction closes, ESPN will hold t...

Copart Renews as Official Online Vehicle Auction of NHRA

Auto auction website, Copart, has renewed its deal as the Official Online Vehicle Auction of NHRA. “We are pleased that Copart has renewed its official sponsorship with NHRA,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “The NHRA fan base, with countless thousands of car enthusiasts and do-it-yourselfers, has proven to be a key audience for Copart to engage.” Copart ...

Suns First To Offer Social Media Suite Package

What's the best way to sign a new sponsor? The Phoenix Suns are surely taking an innovative approach. Read More >> photo credit: nba.com

Dolphins Using Fan Appz to Help Sponsors Engage Fans Online

Social media marketing company, Fan Appz, is working with the Miami Dolphins, and their sponsors, to grow and engage the team's fan base through social media channels. Over the coming weeks and months, the team said it will be working with sponsors to develop and execute social media campaigns that provide "a deeper and more engaged" connection between the Dolphins Facebook "Finatics" (fans) a...