New Year's Eve Times Square Snags Confetti Sponsor

As more than one million visitors brave the frigid elements to watch the Times Square ball drop, Carnival Cruise Lines is making a play to get their warm weather destinations top of mind. Carnival today announced it is the official confetti sponsor of the Times Square New Year's Eve 2011 celebration. The deal includes on-site media that will associate the "Fun Ship" brand with Times Square New...

The Thrashers Look to Sell Tickets By Putting Their Mascot In Jail

Activation Tactic of the Week is supported by social media solutions provider, KickApps. Create Custom Widgets, Grow & Engage Your Audience. Free Sign Up! Sports organizations are certainly going the extra distance to sell tickets these days. On Wednesday, the Atlanta Thrashers launched a "Free Thrash!" viral campaign on their team website encouraging fans to purchase ticket package...

BMW Uses Flash to Imprint Logo in Viewer Eyes

Looking for new ways to keep your brand top of mind? BMW took this goal to the next level, quite literally, when they found a way to burn the BMW logo directly into viewers eyes at a German movie theatre. This is part scary, but innovative guerilla marketing nonetheless. Check it out. h/t Wired

Vicks Selects Finalists for 'No Sick Days' NFL Promotion

Procter & Gamble’s Vicks DayQuil and Vicks NyQuil have kicked off its “Search for the Most Dedicated NFL Fan” – a new Facebook contest that will reward the NFL’s most dedicated football fan with two tickets to Super Bowl XLV. Vicks, a sponsor of the National Football League and Super Bowl XLV, has partnered with New Orleans Saints Quarterback Drew Brees to help get the word out about the ...

Study: Americans Split on BP Sponsorship Strategy

In the wake of the BP oil spill, many organizations advocated for cultural institutions to drop sponsorship ties to BP. A new study by Performance Research polled U.S. and U.K. consumers on the topic. While both U.S. and U.K. consumers agree with BP’s decision to continue existing arts/culture and sports sponsorships, when presented with a list of current BP sponsorships at both a global (US Ol...

AmEx Confirms Official NBA Partnership

The National Basketball Association and American Express today confirmed a new marketing partnership that will make the credit card company the official partner of the NBA, USA Basketball, the Women’s National Basketball Association (WNBA), and the NBA Development League (NBA D-League). Terms of the deal were not released in the announcement. “We’re proud to be the Official Credit Card Partn...

Jelly Belly Sponsors Rose Parade's First-Ever Presidential Float

The Ronald Reagan Presidential Foundation will kick off a year's worth of celebratory events and educational initiatives in honor of President Reagan's 100th birthday by partnering with candymaker, Jelly Belly, for the first-ever Presidential-themed float to enter the 122nd Annual Rose Parade. Jelly Belly Candy Company, the maker of President Reagan's favorite candy, is the corporate sponsor un...

IHG Becomes PGA Tour Partner, Extends Crowne Plaza Title Sponsorship

InterContinental Hotels Group (IHG) and PGA TOUR today announced they have entered into a five-year integrated marketing partnership that, beginning in 2011, will make IHG an official partner of the PGA TOUR, Champions Tour and Nationwide Tour in the hotel and resort category. Additionally, Crowne Plaza Hotels & Resorts, a portfolio brand of IHG, will extend its title sponsorship of the PG...

America's Cup Partnership Between Oracle, BMW to End

In its eighth year, BMW has elected to end its partnership with ORACLE Racing and its involvement with the America's Cup. BMW has partnered BMW ORACLE Racing since 2002. The German automaker contributed more than a traditional partner, assisting in the engineering and construction of the Oracle boat. In February the yacht USA 17 won the 33rd Match with a resounding 2:0 victory off Valencia, S...

Here's The Presentation LeBron James Used To Get Sponsors For His B-Day Party

LeBron James turns 26 next week, but the most marketable superstar in the NBA can't throw himself just any old birthday party. That's why a marketing firm has put together this presentation designed to lure sponsors for this "exclusive" VIP event. View the Presentation >>