WTA Gets Cosmetics Partner

The Sony Ericsson WTA Tour today announced that Swedish beauty brand, Oriflame, will become the Tour’s official cosmetics partner beginning in 2011. The multilevel marketer has more than 3.3 million consultants worldwide and does business in 62 countries worldwide. Under terms of the two year partnership, Oriflame will become an official partner of the Tour in Europe, Russia, Commonwealth of ...

Links 06/01/10

Deals WTA Gets Cosmetics Partner in Oriflame Jaguar Sponsors Hollywood BowlAmerican Express Contest Solicits Film PitchesLocal grocery chain, Dillons, to sponsor KU-KSU gamesUSOC, BMW agree to $24 million #sponsorship dealSex and the City 2's Brandsapalooza Trends & Tidbits Wembley rebrands to help sponsor searchWorld Cup attacked for 'unhealthy sponsors'PGA Tour weighing options to...

Herbalife Signs Three Year Deal with FC Barcelona

Herbalife has signed a three-year, multi-million dollar agreement with FC Barcelona to make Herbalife the club's Official Nutrition Sponsor while lining up FC Barcelona star, Leo Messi, to a three-year personal services agreement that will support the sponsorship. In addition to having global promotional rights to FC Barcelona's various publicity assets, Herbalife will also have a strong prese...

Dodge Brand Sponsors Rock 'n' Roll Marathon Series

The Dodge Brand is celebrating "National Running Day" today by announcing a broad partnership with the Rock 'n' Roll marathon running series for 2010 and 2011. The sponsorship, which will kick off with Dodge's title sponsorship of the Rock 'n' Roll half marathon in Virginia Beach on September 5th, will name the brand as the 'Official Automotive Partner' of four races this year and the entire...

New York Liberty Land Jersey Sponsor

The New York Liberty today announced a new multi-year premier partnership with Foxwoods Resort Casino, North America's largest resort casino. As part of the partnership Foxwoods will receive prominent logo placement on the Liberty jersey, a first-of-its-kind partnership for an Eastern Conference WNBA team and the first resort casino to have branding on the front of a professional sports team je...

Visa Asks Fans To Upload Goal Calls

FIFA partner and the exclusive card of the 2010 FIFA World Cup, Visa, has launched a Go Fans YouTube channel enabling soccer fans from across the world to upload and share videos capturing creative goal calls. Fans who visit the Go Fans channel will also have the opportunity to win a trip to the 2014 FIFA World Cup in Brazil. Viewers will receive an opportunity to enter the Visa Watch your Way...

Links 06/02/10

Deals Herbalife Signs Three Year Deal with FC BarcelonaDodge Brand Sponsors Rock 'n' Roll Marathon SeriesNew York Liberty Land Jersey SponsorUnder Armour & AT&T To Sponsor Foreman-Cotto FightUSOC, BMW agree to $24 million #sponsorship dealSex and the City 2's BrandsapaloozaWorld Cup trophy travels in style in Louis #Vuitton case Trends & Tidbits BP scales back Chicago Crosst...

Are Valuation Experts To Thank For FIFA's Sponsorship Success?

What's the secret behind FIFA's impressive sponsorship haul for this year's World Cup? One might think it's the massive organizational overhaul that FIFA made in the wake of such events as the ISL collapse and the MasterCard scandal. Or the strategic shift in the aftermath, which included taking sponsorship sales in-house, requiring sponsors to commit to at least two World Cup cycles and strea...

Links 06/03/10

Deals Interstate Batteries Extends Relationship With Joe Gibbs RacingTime Warner Cable Inks Naming Rights Deal with Live Nation for the Road Runner Mobile Amphitheatre #sponsorshipKPMG named a 2011 Rugby World Cup partner Trends & Tidbits Champions League team sponsor, a fierce battleDid Valuation Specialists Help Raise FIFA's Rights Fees?London 2012 sponsor uses drugs ban athlete in...

Campbell's Renews NFL Sponsorship

Campbell Soup Company has renewed its sponsorship of the National Football League for three additional years. The agreement names the Chunky brand the "Official Soup Sponsor of the NFL" and the "Official Chili Sponsor of the NFL" for the 2010, 2011 and 2012 football seasons. Financial terms were not disclosed. Campbell's Chunky soup has been an official sponsor of the NFL since 1997 and the N...