McD's Extends Commitment w/ UEFA Through 2017

McDonald's has agreed to extend its UEFA soccer sponsorship, which began in 1992, into its 15th year. The deal, which covers the next two European Championships for men and women, makes McDonald's the official restaurant of UEFA and its associated tournaments through 2017. “We have been supporting football, from grassroots level to the international tournaments, for more than 25 years," Denis...

IMG's New Golf Reel

Nestlé to Launch Ironman Sports Drinks

Nestlé Performance Nutrition and its PowerBar brand are extending their longstanding relationship with Ironman to develop and launch a line of new premium Ironman-branded sports drinks. The deal builds on PowerBar's existing global partnership with Ironman and its role as the official global energy bar and energy gel supplier of all Ironman and 70.3 events. Through the agreement, the companies...

Links 05/27/10

Deals McDonald's Extends Commitment with UEFA Through 2017Ram Trucks Signs Sponsorship Deal for Belmont StakesNestlé to Launch Ironman Sports DrinksSunoco Named Official Fuel Retailer and Convenience Store of Indy Racing League Trends & Tidbits Brands backing England's World Cup 2018 bid waiting with baited breathNASCAR Sponsor Landscape Somewhat Greener Activations Coke Bets on Wor...

Activation Tactic of the Week

Are you looking for new ways to engage your fan base? Nike is capitalizing on the buzz leading up to the 2010 World Cup in South Africa by offering a "Inspire the Boot" promotion that offers fans a chance to have their favorite personal messages stitched on the boots of the world's greatest players throughout the tournament. Nike created a microsite and Facebook application to support the cam...

KitchenAid Snags Presenting Sponsorship of Sr. PGA Championship

Premium kitchen appliances brand, KitchenAid, has been named presenting sponsor of the Senior PGA Championship. The deal will extend through 2014, making KitchenAid the Official Home Appliance brand of The PGA of America. The KitchenAid sponsorship will begin with the 2011 Senior PGA Championship, at Valhalla Golf Club in Louisville, Ky., and includes Senior PGA Championships in 2012 and 2014...

Links 05/28/10

Deals KitchenAid Secures Presenting Sponsorship of Senior PGA ChampionshipZ-Line Designs Named Official Home Office & Entertainment Furniture Company of the Indy Racing LeagueReport: USOC, BMW agree to $24 million sponsorship deal Trends & Tidbits World Cup is, and remains advertiser’s dreamBusinesses look to score at the World CupGeorgia-Florida contract draft gives schools right...

AP Source: BMW signs $24 Million Deal with USOC through 2016

A person familiar with the contract says the U.S. Olympic Committee has reached an agreement on a sponsorship deal with BMW worth about $24 million. Read More >> photo credit

OSU Newspaper: Coke contract shrouded in secrecy

Can exclusive sponsorship and distribution rights contracts be classified as trade secrets? That's the question that Ohio State campus newspaper, The Lantern, is asking: "Coca-Cola’s formula for its sugary sweet soda is under lock and key, guarded by Coke as a trade secret. Now, Ohio State and Coke say that parts of the exclusive contract between the beverage giant and OSU, which was renewed ...

Jaguar Takes Over Hollywood Bowl As Part of New National Campaign

Jaguar Cars is the new official vehicle of the Hollywood Bowl in a three year partnership beginning this summer. The cornerstone of the sponsorship will be the Jaguar Platinum Concert Series – eight Jaguar-branded concerts at the venue featuring the likes of Harry Connick, Jr. and Herbie Hancock. The sponsorship is in support of the new 2011 Jaguar XJ and is one of the first sponsorships in Jag...