Activation Tactic of the Week

Sports marketers operating stadium venues with vast blank facades are missing out on a golden opportunity to market to fans entering the stadium and consumers passing by on a daily basis during their morning and afternoon commutes. With new advances in 3D projection technology (in addition to the LED outdoor marquee displayed by the Miami Heat), sports marketers can display powerful messages o...

Nikon Unveils Social Media Strategy for MTV Awards

Nikon, the Official Camera Sponsor of the 2010 MTV Movie Awards, will take viewers up close and personal through pre-show, red carpet and online content featuring “iCarly” actress Miranda Cosgrove. New this year, celebrities and award nominees can capture their experiences through two standalone multimedia booths, powered by Nikon digital cameras. These images and videos will be unveiled throu...

AP source: IOC negotiating with 2 US sponsors

An Olympic official familiar with the negotiations says the IOC is closing in on potential multimillion-dollar sponsorship deals with Dow Chemical and Procter & Gamble. Read More >>

Links 06/04/10

Deals Campbell's Renews #NFL #SponsorshipEmirates Airlines inks sponsorship with USA Rugby KPMG announced as 2011 #Rugby World Cup partnerMartin’s to take over presenting #sponsorship of Monument Ave. 10K in RichmondIOC Negotiating with 2 New U.S. Sponsors - Dow Chemical and Procter & GambleDockers brand signs on as sponsor for the 2010 National Beard and Moustache Championships Tren...

Ads & Activation Recs for Post-Spill Sponsorship

In case you haven't heard, BP is powering the World Cup. Cue the late night comics. While the World Cup's timing could not have been worse, the world's largest sporting event will offer an unprecedented platform to communicate BP's message - whatever that may be. Here's what it was several months back when the oil giant dropped two World Cup spots. Tac Anderson of New Comm Biz recently of...

Rio Tinto Renews with Montreal Jazz Fest

Rio Tinto Alcan has extended its longstanding sponsorship of the Festival International de Jazz de Montréal through 2015. Terms of the deal were not disclosed. "We are pleased to continue our support of Montreal's signature cultural event," said Jacynthe Côté, Rio Tinto Alcan's chief executive. "This sponsorship extension is a demonstration of our commitment to the social and economic vitalit...

NFL Approves Barclays Partnership for Branded Credit Cards

Barclaycard US, the payments business of Barclays in the United States, has reached an exclusive multi-year agreement with the National Football League to market credit cards bearing the NFL shield logo and the logos of each of the 32 NFL clubs. Fans may obtain these credit cards from Barclaycard starting in September via the web, at stadium displays, through in-bound telephone applications and...

Links 06/07/10

Deals Papa John's Becomes NFL's Official PizzaTylenol Dumps #NASCAR #SponsorshipNorth Korea finds World Cup sponsors in ItalyLivestrong inks three-year Austin marathon #sponsorship dealMobil Delvac to Sponsor Budweiser Super National Truck & Tractor Pull'E Center' no more as West Valley sells naming rights to Utah-based convenience and gas retailer, Maverik Trends & Tidbits Vivi...

Papa's in the House

Papa John's International has signed a three-year agreement through the 2012 season to serve as the Official Pizza Sponsor of the NFL and Super Bowl XLV, XLVI and XLVII. The partnership build on last year's short term deal that allowed the pizza chain to serve as the Official Pizza Sponsor of Super Bowl XLIV, Terms of the deal were not released, but company officials said the deal is the large...

Tylenol Dumps NASCAR Sponsorship

Tylenol, which has drastically cut its marketing and advertising in the wake of three product recalls in the last six months, will not renew its official partnership with NASCAR. The sport’s official pain reliever since the start of the 2007 season, Tylenol’s current deal with NASCAR runs through the 2010 season. But its parent company, McNeil Consumer Healthcare, has already notified NASCAR t...