Watch Adam Scott Sponsor Searches Spike During The Masters

As he made his historic run through The Masters, Adam Scott not surprisingly stirred up a lot of traffic for not only himself, but his sponsors too. The graph below shows how Google searches coming to SponsorPitch spiked using the keyword "Adam Scott sponsors" as the weekend progressed going from virtually nil when the tournament started and steadily increasing throughout the weekend to more th...

Sponsors Respond To Boston Marathon Tragedy

By now, you've undoubtedly heard the incredibly tragic news from today's Boston Marathon. Throughout the day, Marathon sponsors have been speaking up through social media. Clearly sponsorship is not the story here, but here's a rundown of what some of their responses and crisis management efforts looked like in the aftermath of today's tragedy.

IPG CEO On IMG Sale: 'We're Well Rep'd By Octagon'

While CAA, Wasserman, Lagardère and other upstarts have created a more fragmented sports agency landscape in recent years, two of the oldest rivals are Octagon and IMG. Now that the latter is officially on the block, could they join forces? Here's what the CEO of Octagon's parent company, IPG, had to say about that possibility last Friday in a Q&A with analysts... Q (Daniel Salmon, BMO):Y...

Justice Dept Seeks Triple Damages For Armstrong-USPS Sponsorship

The Department of Justice made its case against Lance Armstrong in a lawsuit filed Tuesday that alleges Armstrong was "unjustly enriched" by his sponsorship deal with the U.S. Postal Service. Over the course of the deal, Armstrong reportedly received close to $40 million in payments from the government agency. “Lance Armstrong and his cycling team took more than $30 million from the U.S. Post...

Top Tennis Player Makes Rookie Sponsorship Mistake

Spanish tennis star, David Ferrer, made a rookie mistake when it comes to sponsorship yesterday. Playing at the Samsung-sponsored Madrid Open, the number four ranked Ferrer tweeted a little love for the new Samsung Galaxy to his 370,000 or so followers. The only problem? As the screengrab below clearly illustrates, the tweet, which has since been replaced, came from an Apple iPhone. Hat tip...

Is Jason Collins Coming Into Big Money?

Gay professional athletes have many reasons why they would be fearful of disclosing their sexuality publicly. In the past, conventional thinking was that this would cost athletes a significant amount of money. In particular, sports organizations and sponsors were thought to be unlikely to sign an openly gay player. Jason Collins’ disclosure appears to have actually caused the opposite reactio...

Just How Big Is Sports Sponsorship? Uzbekistan Big.

We all know sports sponsorship is big business, but this fun infographic comparing it to the gross domestic product of several well-known countries may give you a whole new perspective. Sports Sponsorship infographic by Statista. H/T: Statista

The Protagonist In This New Film Speaks Entirely In Sponsor Slogans

Chances are there are days that you can't get client ad slogans out of your head. If so, this movie may (or may not) be for you. Debuting this week at the Newport Beach Film Festival, the new film And Now A Word From Our Sponsor follows an advertising CEO who wakes up in the hospital speaking only in ad slogans. Check out the trailer.. If you've seen the film, let us know if it's something ...

Live Nation Sponsorship Off To Fast Start In '13

Sponsorship remains the most profitable piece of Live Nation's business. Yesterday, the bellwether live entertainment company posted 15 percent growth in adjusted operating profit from the sponsorship and advertising division, while the division's revenue increased 11 percent to $40.1 million. Operating margins from sponsorship and advertising came in at a healthy 58.6 percent for the first thr...

CEO/UGA Alum Sets Allegiances Aside To Make Clever Sponsorship Announcement

Ask any UGA grad and they'll likely tell you there is absolutely no good reason to ever put on a Florida or Tennessee jersey. Zach McLeroy would not be one of them. His Athens, Georgia-based fast casual chicken joint, Zaxby's, has signed a deal with 25 schools to be the self-proclaimed "official chicken of college sports." With competitors like Chik-fil-A and BW3 already holding a claim to that...