Here's Why Sponsored (Free) Wi-Fi Is Still Tough To Come By

While sponsored Wi-Fi has been hailed as a promising new way to provide free internet access to the masses, the fact still remains that for Boingo, the world's largest network of commercial hotspots, less than seven percent of the company's total revenue comes from sponsorships, which provide users with free internet access from advertisers at airports, stadiums, subways, parks and other public...

This Time Lapse Will Make You Laugh

You may do a double take in Charlotte when you see the new Pillow Pets #6 (never thought we'd say that). 2012 Daytona 500 champion Trevor Bayne and Roush Fenway announced today that they've gone ahead and filled the convertible plush toy-to-pillow category with the super popular, Pillow Pets. Here's the car wrap that sealed the deal on Nascar's cutest entry ever. Now, sit back and watch how...

Heineken's At It Again

The UEFA Champions League sponsor is well-known for its football pranks. Here's the latest from the dutch brewer and JWT. #activationstag

The Bank Of Beckham Should Remain Open For Endorsement Deposits

David Beckham’s ability to bend the ball into the goal from seemingly all parts of a soccer field helped to earn him spots on many of soccer’s top clubs around the world including Manchester United, Real Madrid, and Los Angeles Galaxy. Yet, Beckham will seemingly always be known more for his pitches off the field rather than his work on the pitch. In addition to being married to Victoria Beck...

The Onion's Take On Sponsored Content (NSFW)

The Onion takes a jab at sponsored content in its latest report. Though it's quite humorous and worth a Monday morning laugh, the video raises a very real issue for media companies -- the credibility problem that plagues most sponsored content. Discuss...

French Tennis Star To Be Trained By Twitter Ahead Of French Open

Longtime French Open sponsor, BNP Paribas, has come up with an clever stunt to train its countryman ahead of Roland Garros. On May 23rd, a social media-controlled hitting machine will launch tennis balls at Jo-Wilfred Tsonga live on a tennis court. By dragging and dropping a tennis ball on a virtual on-screen tennis court, fans will be able to hurl balls live at Tsonga. We look forward to seein...

Tablets Coming To NFL Sidelines

Today's blockbuster Microsoft-NFL partnership gives sports techies a lot to digest. In addition to extending exclusive content to sports fans on a wide range of Microsoft devices, Surface tablets will now appear on-field enhancing team communications, photo viewing and play calling. "Microsoft and the NFL envision a sideline of the future with players reviewing in-game photos from different cam...

Check Out The World's Largest Lego Model

This is pretty crazy. The folks at Lego just unveiled a one-to-one scale replica of the Star Wars X-Wing Starfighter in Times Square. Built to promote The Yoda Chronicles on Cartoon Network, the X-Wing contains a truly astounding 5,335,200 Lego bricks and weighs 45,980 pounds! More fun facts... the model has a 44 foot wingspan and took 32 builders 17,336 hours (or 4 months) to construct. ...

New French Open Sponsor Keeps Close Eye On Roland Garros

Tennis players generally aren't fond of fly-overs so the French Open has found a subdued way to keep its official airline top of mind. New French Open sponsor, Emirates, this past weekend unveiled this cute model A380 affixed to the tournament's aerial skycam. The clever activation supports Emirates' five year tie-up with Roland Garros announced just last month. “Leveraging our sponsorships ...

Red Bull's Latest Conquest: Everest

How do you top a $65 million free fall from the edge of space? You don't. But a BASE jump from the world's highest mountain isn't bad either. Red Bull's latest record breaking sponsored stunt saw Russian extreme sport star Valery Rozov jump from Mount Everest to record the world's highest BASE jump ever. Of course, there's a video...