SponsorPitch Adds To Analytics Capabilities

We're constantly looking for new ways to help our members make sense of the world of sponsorships happening every day around them. With more data and more users than ever on the SponsorPitch platform, it's critical that our members have access to the very latest tools. Tools that can help you synthesize a lot of data fast, figure out what it all means to you, use it to make better business deci...

Nike Outfits The Field, But Adidas Is Likely to Outfit The Winner

UPDATE: With the Final Four now set, Adidas can be declared the likely winner of the NCAA Tournament apparel bracket. Two of 13 Adidas’ sponsored schools (Louisville and Michigan) are heading to Atlanta while only two of Nike’s 52 sponsored schools are traveling to the Georgia Dome. The news gets even better for Adidas as both of its teams are favored to win their national semifinal games. That...

Airline Sponsors First-Ever In-Flight Hackathon

Airlines can be used for all kinds of things these days so with the recent addition of in-flight wifi, why not hackathons? In partnership with the United Nations and DNA (Decide Now Act), British Airways has launched what it's calling the "first-ever innovation lab in the sky," designed to connect Silicon Valley’s most notable business leaders and creative minds. From BA: Our Advisory Board...

Airline Teams Up With Golf Club Manufacturer To Court Business Travelers

If you're a golf fan flying Southwest Airlines later today, you may see some familiar faces among your in-flight crew. Adams Golf's team of PGA Tour endorsers will be trading places with Southwest employees today making boarding announcements, unloading baggages and according to this blog post even guiding aircraft on the tarmac. It's all part of an innovative new brand partnership between the ...

Tutoring Co Finds Creative Way To Promote Test Prep

Online tutoring company, The Tutor Crowd, recently came up with a brilliant and somewhat hilarious way to get the word out about its test prep services. Working with brand activation agency, Arc London, the firm is going around London and spell-checking graffiti. The corrections are of course accompanied by a subtle sticker promoting the smart-thinking test prep company's website. Check out som...

Nike Creates A Stir With New Tiger Ad

On the heels of Tiger Woods' Arnold Palmer Invitational win yesterday and his return to the number one ranking, Nike has released this social media ad drawing more than 300 comments in less than 24 hours on Facebook. Some found the Nike ad to be controversial, while others applauded the brand for sticking by its man. Thoughts?

Here's The Campaign That Was Just Crowned Best UK Sponsorship Of 2012

British media company, Sky, took home three awards at last night's Hollis Sponsorship Awards, including Sponsorship of the Year for its partnership with British Cycling. Each March, for the past 19 years, the Hollis Sponsorship Awards has come together to honor the best sponsorship campaigns throughout the UK. Key to the Sky campaign, which has been ongoing since it first partnered with Brit...

Selling Naming Rights? New Study Says These 5 Categories Spend The Most

The biggest investors in naming rights are financial services, followed by telecommunications, airlines, autos and energy companies. That's according to a new report from IMR Sports Marketing and Sponsorship Intelligence's Sponsorship Today. Global naming rights deals are worth $750 million annually according to the study, which says it looked at 548 deals across 32 countries and found that the...

The World's Fastest Agency. Good Idea Or Bad?

You've heard of fast fashion and fast food. Now meet "fast ads." It seems, everything has to be fast these days, even creative... call it quick service advertising (QSA). So it is, that some enterprising agency folks have recently launched the "World's Fastest Agency" that claims to provide creative ideas to clients in 24 hours or less - via Twitter. Clients pay an agency fee $999 via PayPal,...

Florida Gulf Coast Flying High With Blockbuster Shoe Deal

Their cinderella run may have come to an end on Friday, but the Florida Gulf Coast Eagles are still soaring with the school's first shoe deal. FGC, which up until now has paid for its own Nike gear has followed the likes of Notre Dame, UCLA and Michigan in signing the Atlantic Sun's first multi-million dollar shoe deal Monday. The contract begins with the upcoming 2013-14 academic year and exte...